Advertising & Promotion

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780806538853Author Brittany HennessyFormat PaperbackPage Count 272Imprint Citadel PressPublisher Kensington PublishingWeight(grams) 238gDimensions(mm) 210mm...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781838434328Author Ryan WallmanFormat PaperbackPage Count 236Imprint Gasp BooksPublisher Gasp Books

A century-spanning visual journey through the world’s most fascinating city as promoted by the top advertisers and artists of poster history From the Statue of Liberty to Times Square, Harlem to Coney Island, this iconic art book will cover 100 years of...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9783967041224Author gestaltenFormat HardbackPage Count 272Imprint gestaltenPublisher Die Gestalten Verlag

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781451686586Author Jonah BergerFormat PaperbackPage Count 256Imprint Simon & SchusterPublisher Simon & SchusterWeight(grams) 227gDimensions(mm) 211mm *...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781805412830Author Rick O'NeillFormat PaperbackPage Count 252Imprint Publishing Push LTDPublisher Publishing Push LTDWeight(grams) 458gDimensions(mm) 229mm...

Advertising has always been a uniquely influential social force. It affects what we buy, what we believe, who we elect, and so much more. We tend to know histories of other massive social forces, but even people working in advertising often have a...

Social Media is Not Marketing Simply broadcasting a message to millions by social media accomplishes little for most businesses. Millionaire-maker Dan S. Kennedy and marketing strategist Kim Walsh Phillips are here to tell it like it is: If you're not...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781591845331Author Seth GodinFormat PaperbackPage Count 240Imprint PortfolioPublisher Penguin Putnam IncWeight(grams) 147gDimensions(mm) 177mm * 128mm * 11mm

From the Los Angeles riots to the Columbine High School massacre, Americans witnessed events and purchased items that reflected the best and worst of the decade. Bill Clinton's presidency was in jeopardy, the digital age had erupted, and Silicon Valley...

Shake up and redefine the market by changing your game!A new generation of businesses is rising out of the maelstrom of economic and technological change across our world. These companies are shaking up the world. In Gamechangers Peter Fisk has sought...

What's Your Website's ROI? Written to help marketers-from the Fortune 1000 to small business owners and solopreneurs-turn their websites from cost centers to profit centers, The Digital Marketing Handbook by legendary copywriting pioneer and...

This book charts the relentless rise of the public relations industry and how it has transformed our society. Revealing the roots of the PR movement in the years leading up to the First World War, it shows how it became a key tool in the struggle to...

How can individual marketers and their teams navigate the complex issues that seem to overwhelm the digital advertising industry today? They can learn about the metrics worth using, the importance of measurement and the technology available. With...

Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to develop skills to create the...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781576872703Author Kevin RobertsFormat HardbackPage Count 240Imprint powerHouse Books,U.S.Publisher powerHouse Books,U.S.Weight(grams) 978g

The ultimate guide to Google AdWords is fully updated for its third edition This is the ultimate guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics that are used by Fortune 500 companies...

Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781394282166Author David Meerman ScottFormat PaperbackPage Count 480Imprint John Wiley & Sons IncPublisher John Wiley & Sons Inc

Most birders keep lists of the species birds they have seen, but do any keep a list of pub birds, that is birds on pub signs and in pub names? This book is about these pub birds, their natural histories, folk-histories and those of the pubs that bear...

Storynomics - Story-Driven Marketing in the Post-Advertising World is a brilliant book that's destined to send shockwaves through the worlds of marketing and branding. Drawing on the experiences gained with his Storynomics seminars, Robert McKee - author...

A survey by Nicklaus Pevsner in the 1930s estimated that some 80-90% of manufactured goods in England were shoddy and poorly designed. When it came to furniture only a handful of manufacturers would have escaped such condemnation. Prime among these...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781638079477Author Nicki KrawczykFormat PaperbackPage Count 158Imprint Rockridge PressPublisher Rockridge PressWeight(grams) 254gDimensions(mm) 216mm *...

FINALIST: 2023 American Marketing Association Foundation Leonard L. Berry Marketing Book Award (first edition) Written by the award-winning storyteller Miri Rodriguez at Microsoft, this bestselling book gets back to the heart of brand loyalty,...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781544512518Author Michael MogillFormat PaperbackPage Count 292Imprint Lioncrest PublishingPublisher Lioncrest PublishingWeight(grams) 386gDimensions(mm)...

Every marketer knows the stories of Lord Lever and Steve Jobs, has probably read Al Ries and Jack Trout, and seen the works of Bill Bernbach and John Hegarty. What's interesting about these 'Masters of Marketing' is that they are all men. In Katy...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780451496713Author Matthew FrederickFormat HardbackPage Count 216Imprint Three Rivers PressPublisher Random House USA Inc

Covering the latest breaking news in Google Ads, this sixth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google Ads Express, Google's Product Listing Ads, and more. Changes in Big Data advertising are also revealed...

Covering the latest breaking news in Google Ads, this sixth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google Ads Express, Google's Product Listing Ads, and more. Changes in Big Data advertising are also revealed...

Consumers are exposed to as many as 5,000 daily marketing messages via online, social media, and traditional marketing channels. Entrepreneurs will learn what it takes to get noticed by tapping into the playbooks of successful product producers including...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780714526157Author Judith WilliamsonFormat PaperbackPage Count 180Imprint Marion Boyars Publishers LtdPublisher Marion Boyars Publishers LtdWeight(grams)...

Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M have put fashion within the reach of anyone, whilst massive media attention has turned designers such as Tom Ford,...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781603866361Author Claude HopkinsFormat PaperbackPage Count 88Imprint Merchant BooksPublisher Merchant Books

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781947054448Author Roberto C CandelariaFormat PaperbackPage Count 174Imprint Purposely Created Publishing GroupPublisher Purposely Created Publishing...

Ever wonder how the biggest brands in the world make it to the top? Here's a hint: it's more than just a well-placed billboard or a TV ad.According to Erik Huberman, the Founder and CEO of Hawke Media, there's a common framework behind every successful...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780999230701Author Bob HoffmanFormat PaperbackPage Count 102Imprint Type a GroupPublisher Type a GroupWeight(grams) 109gDimensions(mm) 203mm * 127mm * 5mm

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781647397555Author Dyan DenapoliFormat PaperbackPage Count 54Imprint Rockridge PressPublisher Rockridge PressWeight(grams) 136gDimensions(mm) 203mm * 203mm...

The simple guide to managing your personal brand, a vital element of success in the professional world Personal Branding For Dummies, 2nd Edition, is your guide to creating and maintaining a personal trademark by equating self-impression with other...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781619615762Author Nicholas KusmichFormat PaperbackPage Count 170Imprint Lioncrest PublishingPublisher Lioncrest PublishingWeight(grams) 204gDimensions(mm)...

Now in its 3rd edition, Digital and Social Media Marketing provides a practice-led approach to digital marketing. This highly regarded textbook combines academic theory with practical examples from a range of different organisations worldwide to...