Advertising & Promotion

It's time to achieve your financial dreams with a 17-step roadmap to guide your journey to financial, location, and lifestyle freedom. Get rid of fear and doubts and say hello to your version of uncommon success!Based on thousands of interviews from John...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9783967041224Author gestaltenFormat HardbackPage Count 272Imprint gestaltenPublisher Die Gestalten Verlag

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781451686586Author Jonah BergerFormat PaperbackPage Count 256Imprint Simon & SchusterPublisher Simon & SchusterWeight(grams) 227gDimensions(mm) 211mm *...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781576879122Author Thomas KemenyFormat HardbackPage Count 180Imprint powerHouse Books,U.S.Publisher powerHouse Books,U.S.

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781092375733Author Mark WarnerFormat PaperbackPage Count 184Imprint Independently PublishedPublisher Independently PublishedWeight(grams) 277gDimensions(mm)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781790826452Author Alexander MorganFormat PaperbackPage Count 154Imprint Independently PublishedPublisher Independently PublishedWeight(grams)...

Shake up and redefine the market by changing your game!A new generation of businesses is rising out of the maelstrom of economic and technological change across our world. These companies are shaking up the world. In Gamechangers Peter Fisk has sought...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781092445153Author A SteelFormat PaperbackPage Count 166Imprint Independently PublishedPublisher Independently PublishedWeight(grams) 249gDimensions(mm)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9788026096115Author Dominik KosorinFormat PaperbackPage Count 152Imprint Dominik KosorinPublisher Dominik KosorinWeight(grams) 154gDimensions(mm) 198mm *...

How can individual marketers and their teams navigate the complex issues that seem to overwhelm the digital advertising industry today? They can learn about the metrics worth using, the importance of measurement and the technology available. With...

Written in straightforward language, this useful guide offers tried and tested advice on constructing profitable marketing strategies for your business. Revealing how to revitalize your products and services using straightforward marketing know-how, How...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781951399009Author James RortyFormat PaperbackImprint Mediastudies.PressPublisher Mediastudies.Press

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781591844426Author John JantschFormat PaperbackPage Count 256Imprint PortfolioPublisher Penguin Putnam IncWeight(grams) 252gDimensions(mm) 217mm * 142mm *...

You don't have a brand-whether it's for a company or a product-until you have a name.The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of...

Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the...

Business Psychology and Organizational Behaviour introduces principles and concepts in psychology and organizational behaviour with emphasis on relevance and applications. Well organised and clearly written, it draws on a sound theoretical and applied...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780714526157Author Judith WilliamsonFormat PaperbackPage Count 180Imprint Marion Boyars Publishers LtdPublisher Marion Boyars Publishers LtdWeight(grams)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780714526157Author Judith WilliamsonFormat PaperbackPage Count 180Imprint Marion Boyars Publishers LtdPublisher Marion Boyars Publishers LtdWeight(grams)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781603866361Author Claude HopkinsFormat PaperbackPage Count 88Imprint Merchant BooksPublisher Merchant Books

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780486486017Author John CaplesFormat PaperbackPage Count 256Imprint Dover Publications Inc.Publisher Dover Publications Inc.Weight(grams) 280gDimensions(mm)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9783967040050Author GestaltenFormat HardbackPage Count 256Imprint gestaltenPublisher Die Gestalten Verlag

Learn what makes a client trust you to be their financial advisor. Put the power of story telling into selling financial products. The authors explain the process of making these intuitive connections, then translate their findings into understandable...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780982694145Author Rosser ReevesFormat PaperbackPage Count 172Imprint Widener ClassicsPublisher Widener Classics

This is the story of the rise and rise of advertising giant Saatchi & Saatchi as it has never been told before. With over 200 astonishing first-hand accounts from the people who were really there, this is a fascinating insight into a remarkable success...

At the core of this book is an inspiring ideal: that for both commercial and social reasons, brands need the courage to stand for something, rather than responding to the latest consumer whim. Faced with crowded markets, flat growth and growing...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9788090713802Author Dominik KosorinFormat PaperbackPage Count 188Imprint Dominik KosorinPublisher Dominik KosorinWeight(grams) 191gDimensions(mm) 198mm *...

"Probst's combination of agile writing and insightful observations makes most other books on modern branding look both overly circumspect and woefully incomplete ... A fascinating-and surprisingly fun-wide-angle look at advertising." - Kirkus Reviews...

Learn how to develop, launch and build a successful fashion brand with this definitive textbook which explores the realities of the contemporary fashion industry. Fashion Brand Management is a complete guide to operating a fashion business in a...

Some of the most life-changing connections are made at events. But if you can't design events, how can you change your world? The answer? This handbook will change the way you think about how events change the world you live in. It shows the way to...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780451496713Author Matthew FrederickFormat HardbackPage Count 216Imprint Three Rivers PressPublisher Random House USA Inc

How did a bunch of unelected, unaccountable admen end up running British politics?What happened when a rag-tag band of scruffs and smart-arses invaded Westminster, sprinkling creative fairy dust over earnest politicians? How much did snappy slogans and...

Consumers are exposed to as many as 5,000 daily marketing messages via online, social media, and traditional marketing channels. Entrepreneurs will learn what it takes to get noticed by tapping into the playbooks of successful product producers including...

Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast...

Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M have put fashion within the reach of anyone, whilst massive media attention has turned designers such as Tom Ford,...

Why is Jagermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%? And then there's the most important question of all: How can your brand...

FINALIST: 2023 American Marketing Association Foundation Leonard L. Berry Marketing Book Award (first edition) Written by the award-winning storyteller Miri Rodriguez at Microsoft, this bestselling book gets back to the heart of brand loyalty,...

'Of course it's a bloody lie. It's an advertising campaign.' James Marlowe has a gift for selling people things they don't need. As he strives to meet the demands of rival colleagues, amoral clients and his young family, James has to raise his game. A...

Digital changes everything. That's a truth that has played out across industries the world over. And PR is a perfect example of an industry that has been forced to transform. Across every PR discipline, from media relations and content creation through...

Ever wonder how the biggest brands in the world make it to the top? Here's a hint: it's more than just a well-placed billboard or a TV ad.According to Erik Huberman, the Founder and CEO of Hawke Media, there's a common framework behind every successful...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781647397555Author Dyan DenapoliFormat PaperbackPage Count 54Imprint Rockridge PressPublisher Rockridge PressWeight(grams) 136gDimensions(mm) 203mm * 203mm...