Advertising & Promotion

The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It reveals the secrets of effective PR and shows how to put in place a practical, reliable and successful...

**An Independent Book of the Month** 'Brilliant ... if you thought your brain was being gently warmed by the advertising industry, read this book and you'll realise it's being fried' - Jeremy Vine, BBC Radio 2 Advertising is selling us a dream, a...

An incisive and accessible blueprint to pricing your company's products and services In The Pricing Model Revolution: How Pricing Will Change the Way We Sell and Buy On and Offline, world renowned pricing expert Danilo Zatta delivers an essential and...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781642011517Author Kim Walsh PhillipsFormat PaperbackPage Count 250Imprint Entrepreneur PressPublisher Entrepreneur Press

Throughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to today's celebrities who launch...

Covering the latest breaking news in Google Ads, this sixth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google Ads Express, Google's Product Listing Ads, and more. Changes in Big Data advertising are also revealed...

Storynomics - Story-Driven Marketing in the Post-Advertising World is a brilliant book that's destined to send shockwaves through the worlds of marketing and branding. Drawing on the experiences gained with his Storynomics seminars, Robert McKee - author...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781640954250Author Claude HopkinsFormat PaperbackPage Count 100Imprint Sound WisdomPublisher Sound WisdomWeight(grams) 100gDimensions(mm) 198mm * 122mm * 2mm

Introducing the Collins Modern Classics, a series featuring some of the most significant books of recent times, books that shed light on the human experience - classics which will endure for generations to come. When No Logo was first...

If you read this book and absorb its contents, once you have secured a site and stocked up with the minimum necessary equipment, you will be able to serve your first cup of coffee within seven days. It won't be easy - it may even be the hardest...

If you want to move products, you need to move people. And if you want to move people, you need to move minds.This is what modern B2B marketing is all about.It's time to wake up to the power of branding, purpose, stories, emotion, people and culture to...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781781331569Author Lucy McCarraherFormat PaperbackPage Count 184Imprint Rethink PressPublisher Rethink PressWeight(grams) 237gDimensions(mm) 216mm * 140mm *...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781781331569Author Lucy McCarraherFormat PaperbackPage Count 184Imprint Rethink PressPublisher Rethink PressWeight(grams) 237gDimensions(mm) 216mm * 140mm *...

Gain essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more, with this practical and essential guide to digital marketing. The world of digital media is constantly changing, as technologies...

Colour Psychology Today reveals new colour psychology information that comes from the author's pioneering research and studies on colour. The book discloses unique knowledge on how colour psychology impacts on the business world and the individual, borne...

Uncover the secrets of properly purposed advertising How often have you spent your money on an ad only for it to fall at, bringing only a fraction of the results that you dreamed? Unfortunately, this happens far too often. But what's to blame-company...

Social Media is Not Marketing Simply broadcasting a message to millions by social media accomplishes little for most businesses. Millionaire-maker Dan S. Kennedy and marketing strategist Kim Walsh Phillips are here to tell it like it is: If you're not...

This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity? Kapferer on Luxury offers a selection of the most recent and insightful...

The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.Covert Cows will help you... ...

In Subprime Attention Crisis, Tim Hwang investigates the way big tech financialises attention. In the process, he shows us how digital advertising - the beating heart of the internet - is at risk of collapsing, and that its potential demise bears an...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9789389701012Author James Webb YoungFormat PaperbackPage Count 28Imprint Lector HousePublisher Lector HouseWeight(grams) 59gDimensions(mm) 234mm * 156mm * 2mm

Scoring Points is the compelling and dramatic inside story, told from a project point of view, of how the Tesco Clubcard was conceived, launched and developed. It explains in detail how Tesco collected, analysed and used customer data to become a retail...

SHORTLISTED: Business Book Awards 2022 - Sales & Marketing category Create an influencer marketing strategy that benefits both brand and the influencer with this fascinating guide, rich in case studies from the biggest and the best and the small and...

'A remarkable and important guide to effecting change in our individual lives, businesses, societies - and beyond' JONAH BERGER, bestselling author of ContagiousHow did movements like the Arab Spring and Black Lives Matter take off when they did? How did...

Millionaire maker Dan S. Kennedy, joined by successful franchisors Forrest Walden and Jim Cavale, debunk the branding lies and myths shared by small business owners and entrepreneurs and deliver a heavy dose of reality--YOUR BRAND SHOULD BE A HAPPY, FREE...

SHORTLISTED FOR THE POLITICAL BIOGRAPHY OF THE YEAR IN THE POLITICAL BOOK AWARDS 2015 Tim Bell was the original 'spin doctor'; the Chairman of Bell Pottinger public relations, and one of the best known figures in UK media communications. Right or...

Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. Where so many companies encourage a dog-eat-dog mentality, The Kaplan Thaler Group has succeeded...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781481938723Author Ronald D Geskey SrFormat PaperbackPage Count 586Imprint Createspace Independent Publishing PlatformPublisher Createspace Independent...

Enhance your copywriting skills with psychology-driven techniques to create stand out copy that taps into consumer decision making and sells, using this second edition of the ultimate copywriting survival guide for the 21st century - essential to every...

Superfans aren't just for pop stars and NBA teams. What if your customers loved your brand the way Swifties love Taylor or Drake loves the Raptors? In Creating Superfans, entrepreneur, keynote speaker, and fan-engagement guru Brittany Hodak...

How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something...

Your company's workforce is its most valuable asset. It is the employees who translate your organization's strategy into reality, interact with consumers and determine the corporate brand. Living the Brand demonstrates how you can empower and enthuse...

Want to know how to influence other people's behaviour? In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780462099743Author Maslen AndyFormat PaperbackPage Count 224Imprint Marshall CavendishPublisher Marshall CavendishWeight(grams) 312gDimensions(mm) 209mm *...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780578230917Author Julia McCoyFormat PaperbackPage Count 276Imprint Ryan StewartPublisher Ryan StewartWeight(grams) 178g

'Every business leader should read it immediately' Emma Gannon, author of The Multi-Hyphen Method'A book that made my brain fizz' Bruce Daisley, VP EMEA, TwitterWe are about to enter an Age of Creativity that requires a new set of skills. This book...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781523086610Author Carrie Melissa JonesFormat HardbackPage Count 240Imprint Berrett-Koehler PublishersPublisher Berrett-Koehler Publishers

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780806538853Author Brittany HennessyFormat PaperbackPage Count 272Imprint Citadel PressPublisher Kensington PublishingWeight(grams) 238gDimensions(mm) 210mm...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781987473780Author Melonie DodaroFormat PaperbackPage Count 236Imprint Createspace Independent Publishing PlatformPublisher Createspace Independent...

Make friends and sell things to people through social media Social media technology is restlessly inventive, providing thousands of awesome ways for you to market your business inexpensively and on a large scale--often directly into the pockets of...