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The PR Masterclass: How to develop a public relations strategy that works! by Alex Singleton
RRP: £16.99£11.54The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It reveals the secrets of effective PR and shows how to put in place a practical, reliable and successful... -
Badvertising: Polluting Our Minds and Fuelling Climate Chaos by Andrew Simms 9780745349145
RRP: £20.00£13.35**An Independent Book of the Month** 'Brilliant ... if you thought your brain was being gently warmed by the advertising industry, read this book and you'll realise it's being fried' - Jeremy Vine, BBC Radio 2 Advertising is selling us a dream, a... -
The Pricing Model Revolution: How Pricing Will Cha nge the Way We Sell and Buy On and Offline by D Zatta
RRP: £29.99£19.40An incisive and accessible blueprint to pricing your company's products and services In The Pricing Model Revolution: How Pricing Will Change the Way We Sell and Buy On and Offline, world renowned pricing expert Danilo Zatta delivers an essential and... -
Ultimate Guide to Instagram by Kim Walsh Phillips 9781642011517
RRP: £17.99£12.30Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781642011517Author Kim Walsh PhillipsFormat PaperbackPage Count 250Imprint Entrepreneur PressPublisher Entrepreneur Press -
Why Does The Pedlar Sing?: What Creativity Really Means in Advertising by Paul Feldwick
RRP: £20.00£14.29Throughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to today's celebrities who launch... -
Ultimate Guide to Google Ads by Perry Marshall
RRP: £21.99£15.23Covering the latest breaking news in Google Ads, this sixth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google Ads Express, Google's Product Listing Ads, and more. Changes in Big Data advertising are also revealed... -
Storynomics: Story Driven Marketing in the Post-Advertising World by Robert McKee
RRP: £19.99£16.42Storynomics - Story-Driven Marketing in the Post-Advertising World is a brilliant book that's destined to send shockwaves through the worlds of marketing and branding. Drawing on the experiences gained with his Storynomics seminars, Robert McKee - author... -
Scientific Advertising: Original Classic Edition by Claude Hopkins 9781640954250
RRP: £12.99£11.78Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781640954250Author Claude HopkinsFormat PaperbackPage Count 100Imprint Sound WisdomPublisher Sound WisdomWeight(grams) 100gDimensions(mm) 198mm * 122mm * 2mm -
No Logo (Collins Modern Classics) by Naomi Klein
RRP: £10.99£7.25Introducing the Collins Modern Classics, a series featuring some of the most significant books of recent times, books that shed light on the human experience - classics which will endure for generations to come. When No Logo was first... -
The Instant Coffee Shop: How to Open a Café in a Week by Darcy Millar
RRP: £14.99£9.80If you read this book and absorb its contents, once you have secured a site and stocked up with the minimum necessary equipment, you will be able to serve your first cup of coffee within seven days. It won't be easy - it may even be the hardest... -
Humanizing B2B: The new truth in marketing that will transform your brand and your sales by Paul Cash 9781788602518
RRP: £17.99£12.56If you want to move products, you need to move people. And if you want to move people, you need to move minds.This is what modern B2B marketing is all about.It's time to wake up to the power of branding, purpose, stories, emotion, people and culture to... -
How To Write Your Book Without The Fuss: The definitive guide to planning, writing and publishing your business or self-help book by Lucy McCarraher 9781781331569 [USED COPY]
RRP: £9.99£2.03Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781781331569Author Lucy McCarraherFormat PaperbackPage Count 184Imprint Rethink PressPublisher Rethink PressWeight(grams) 237gDimensions(mm) 216mm * 140mm *... -
How To Write Your Book Without The Fuss: The definitive guide to planning, writing and publishing your business or self-help book by Lucy McCarraher 9781781331569
£10.47Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781781331569Author Lucy McCarraherFormat PaperbackPage Count 184Imprint Rethink PressPublisher Rethink PressWeight(grams) 237gDimensions(mm) 216mm * 140mm *... -
Understanding Digital Marketing: A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns by Damian Ryan
RRP: £24.99£21.30Gain essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more, with this practical and essential guide to digital marketing. The world of digital media is constantly changing, as technologies... -
Colour Psychology Today by June McLeod 9781785353048
RRP: £12.99£11.46Colour Psychology Today reveals new colour psychology information that comes from the author's pioneering research and studies on colour. The book discloses unique knowledge on how colour psychology impacts on the business world and the individual, borne... -
Why Advertising Fails And How To Make Yours Succeed by Dan Kennedy
RRP: £16.99£11.67Uncover the secrets of properly purposed advertising How often have you spent your money on an ad only for it to fall at, bringing only a fraction of the results that you dreamed? Unfortunately, this happens far too often. But what's to blame-company... -
No B.S. Guide to Direct Response Social Media Marketing by Dan S. Kennedy
RRP: £16.99£11.67Social Media is Not Marketing Simply broadcasting a message to millions by social media accomplishes little for most businesses. Millionaire-maker Dan S. Kennedy and marketing strategist Kim Walsh Phillips are here to tell it like it is: If you're not... -
Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare by Jean Noel Kapferer 9780749474362
RRP: £32.99£27.94This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity? Kapferer on Luxury offers a selection of the most recent and insightful... -
Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand by Steve Robinson 9781400213160
RRP: £20.00£18.16The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.Covert Cows will help you... ... -
Subprime Attention Crisis: Advertising and the Time Bomb at the Heart of the Internet by Tim Hwang
RRP: £11.99£10.08In Subprime Attention Crisis, Tim Hwang investigates the way big tech financialises attention. In the process, he shows us how digital advertising - the beating heart of the internet - is at risk of collapsing, and that its potential demise bears an... -
A Technique For Producing Ideas: (A Technique For Getting Ideas) by James Webb Young 9789389701012
RRP: £7.00£6.29Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9789389701012Author James Webb YoungFormat PaperbackPage Count 28Imprint Lector HousePublisher Lector HouseWeight(grams) 59gDimensions(mm) 234mm * 156mm * 2mm -
Scoring Points: How Tesco Continues to Win Customer Loyalty by Clive Humby 9780749453381
RRP: £29.99£21.89Scoring Points is the compelling and dramatic inside story, told from a project point of view, of how the Tesco Clubcard was conceived, launched and developed. It explains in detail how Tesco collected, analysed and used customer data to become a retail... -
Influencer Marketing Strategy: How to Create Successful Influencer Marketing by Gordon Glenister 9781789667257
RRP: £32.99£27.94SHORTLISTED: Business Book Awards 2022 - Sales & Marketing category Create an influencer marketing strategy that benefits both brand and the influencer with this fascinating guide, rich in case studies from the biggest and the best and the small and... -
Change: How to Make Big Things Happen by Damon Centola
RRP: £12.99£8.60'A remarkable and important guide to effecting change in our individual lives, businesses, societies - and beyond' JONAH BERGER, bestselling author of ContagiousHow did movements like the Arab Spring and Black Lives Matter take off when they did? How did... -
No B.S. Guide to Brand-Building by Direct Response: The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying It by Dan S. Kennedy 9781599185330
RRP: £11.99£8.00Millionaire maker Dan S. Kennedy, joined by successful franchisors Forrest Walden and Jim Cavale, debunk the branding lies and myths shared by small business owners and entrepreneurs and deliver a heavy dose of reality--YOUR BRAND SHOULD BE A HAPPY, FREE... -
Right or Wrong: The Memoirs of Lord Bell by Tim Bell
RRP: £25.00£18.88SHORTLISTED FOR THE POLITICAL BIOGRAPHY OF THE YEAR IN THE POLITICAL BOOK AWARDS 2015 Tim Bell was the original 'spin doctor'; the Chairman of Bell Pottinger public relations, and one of the best known figures in UK media communications. Right or... -
The Power of Nice by Linda Kaplan
RRP: £12.99£9.09Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. Where so many companies encourage a dog-eat-dog mentality, The Kaplan Thaler Group has succeeded... -
Media Planning & Buying in the 21st Century: Second Edition by Ronald D Geskey Sr 9781481938723
RRP: £79.95£62.61Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781481938723Author Ronald D Geskey SrFormat PaperbackPage Count 586Imprint Createspace Independent Publishing PlatformPublisher Createspace Independent... -
Persuasive Copywriting: Cut Through the Noise and Communicate With Impact by Andy Maslen
RRP: £24.99£20.39Enhance your copywriting skills with psychology-driven techniques to create stand out copy that taps into consumer decision making and sells, using this second edition of the ultimate copywriting survival guide for the 21st century - essential to every... -
Creating Superfans: How To Turn Your Customers Into Lifelong Advocates by Brittany Hodak
RRP: £21.99£16.41Superfans aren't just for pop stars and NBA teams. What if your customers loved your brand the way Swifties love Taylor or Drake loves the Raptors? In Creating Superfans, entrepreneur, keynote speaker, and fan-engagement guru Brittany Hodak... -
The Anatomy of Humbug: How to Think Differently About Advertising by Paul Feldwick 9781784621926
RRP: £17.99£12.95How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something... -
Living the Brand: How to Transform Every Member of Your Organization into a Brand Champion by Nicholas Ind
RRP: £32.99£27.94Your company's workforce is its most valuable asset. It is the employees who translate your organization's strategy into reality, interact with consumers and determine the corporate brand. Living the Brand demonstrates how you can empower and enthuse... -
The Advertising Effect: How to Change Behaviour by Adam Ferrier
RRP: £23.99£23.80Want to know how to influence other people's behaviour? In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in... -
The Copywriting Sourcebook: How to Write Better Copy, Faster - For Everything from Ads to Websites by Maslen Andy
RRP: £14.99£10.95Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780462099743Author Maslen AndyFormat PaperbackPage Count 224Imprint Marshall CavendishPublisher Marshall CavendishWeight(grams) 312gDimensions(mm) 209mm *... -
The SEO Blueprint: How to Get More Organic Traffic Right NOW by Julia McCoy 9780578230917
RRP: £8.63£7.64Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780578230917Author Julia McCoyFormat PaperbackPage Count 276Imprint Ryan StewartPublisher Ryan StewartWeight(grams) 178g -
Creative Superpowers: Equip Yourself for the Age of Creativity by Daniele Fiandaca
RRP: £9.99£6.85'Every business leader should read it immediately' Emma Gannon, author of The Multi-Hyphen Method'A book that made my brain fizz' Bruce Daisley, VP EMEA, TwitterWe are about to enter an Age of Creativity that requires a new set of skills. This book... -
Building Brand Communities: How Organizations Succeed by Creating Belonging by Carrie Melissa Jones
RRP: £30.00£19.40Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781523086610Author Carrie Melissa JonesFormat HardbackPage Count 240Imprint Berrett-Koehler PublishersPublisher Berrett-Koehler Publishers -
Influencer: Building Your Personal Brand in the Age of Social Media by Brittany Hennessy
RRP: £15.95£9.39Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780806538853Author Brittany HennessyFormat PaperbackPage Count 272Imprint Citadel PressPublisher Kensington PublishingWeight(grams) 238gDimensions(mm) 210mm... -
LinkedIn Unlocked: Unlock the Mystery of LinkedIn to Drive More Sales Through Social Selling by Melonie Dodaro 9781987473780
RRP: £29.99£23.33Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781987473780Author Melonie DodaroFormat PaperbackPage Count 236Imprint Createspace Independent Publishing PlatformPublisher Createspace Independent... -
Social Media Marketing For Dummies by Shiv Singh
RRP: £21.99£14.96Make friends and sell things to people through social media Social media technology is restlessly inventive, providing thousands of awesome ways for you to market your business inexpensively and on a large scale--often directly into the pockets of...