Advertising & Promotion

Sex in Consumer Culture: The Erotic Content of Media and Marketing considers the use of sex to promote brands, magazines, video games, TV programming, music, and movies. Offering both quantitative and qualitative perspectives from leading scholars in a...

The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed and widely adopted text offers practical guidance for those who practice media planning...

Studies of gender and American political life most often focus only on women. This book fills the gap by examining and comparing the roles and behavior of both men and women in political decision-making, public policy, and political institutions. Now...

This collection of essays delves into the Coke brand to identify and decode its DNA. Unlike other accounts, these essays adopt a global approach to understand this global brand. Bringing together an international and interdisciplinary team of scholars,...

Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid...

Some of the usual obstacles to modern teachings of marketing are ethnocentricity, the limitation of creative thought by conformity to existing theories, lack of questioning of ethics, and a disconnection from historic events or sociological discourse...

This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practices. With extensive research, and a variety of case studies, and expert opinions, it discusses why...

Modern advertising was created in the US between 1870 and 1920 when advertisers and the increasingly specialized advertising industry that served them crafted means of reliable access to and knowledge of audiences. This highly original and accessible...

Sex in Advertising: Perspectives on the Erotic Appeal is the first book to thoroughly tackle important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Well-respected scholars and popular writers...

Advertising and Violence identifies and analyzes the important issues related to violence in advertising and its overall effects on society. The book is based on a widely cited special issue of the Journal of Advertising and includes eight new chapters...

This easy-to-use handbook is an essential resource for anyone who needs to write English correspondence for an international business audience. In an engaging, accessible style it integrates the theory and controversies of intercultural communication...

India has become one of the hottest business stories in the news. Covering the fast-growing economy, the twists and turns of domestic politics, labor in the large informal sector, the cultural roots of Hindu nationalism, the foreign relations roller...

This book integrates the study of presidential politics and foreign policy-making from the Vietnam aftermath to the events following September 11 and the Iraqi War. Focusing on the relationship between presidents' foreign policy agendas and domestic...

Whenever we pick up a newspaper or magazine, turn on the television or look at the heardings on roadsides, we are confronted with advertisements. These do more than simply sell a product - they work in subtle ways to persuade us to accept the way of life...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781544504155Author Kevin GetchFormat PaperbackPage Count 174Imprint Lioncrest PublishingPublisher Lioncrest PublishingWeight(grams) 227gDimensions(mm) 216mm...

Through its artful engagement with consumers, advertising subtly shapes our everyday worlds. It plays upon powerful emotions -- envy, fear, lust and ambition. But the industry itself is far more subtle and complex than many people might assume. Through...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780804170048Author Tim WuFormat PaperbackPage Count 432Imprint Vintage BooksPublisher Random House USA IncWeight(grams) 357gDimensions(mm) 202mm * 132mm *...

The comprehensive guide to applied PR theory in the 21st century Public Relations Theory explores the central principles and theoretical components of public relations and their practical applications in actual situations. This informative text helps...

This is the history of advertising in motion pictures from the slide ads of the 1890s to the common practice of product placement in the present. Initially, product placement was seen as a somewhat sleazy practice and also faced opposition from the...

The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical...

Strategic Advertising Management offers a systematic look at advertising within a theoretical and strategic planning framework. The authors present an overview of 'how advertising works' and what is required from a manager's perspective, in the...

This cutting-edge text brings together a diverse range of scholars and practitioners to examine how digital has become the default space for advertising – in practice, communication, and commercial process.Providing a wide-ranging and multi-disciplinary...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781032002453Author Subrata ChattopadhyayImprint Taylor & Francis LtdPublisher Taylor & Francis Ltd

Crowdfunding ist als Finanzierungsinstrument mittlerweile etabliert: Doch egal, ob Sie Investoren finden oder Spenden sammeln möchten, eine Crowdfunding-Kampagne will sorgfältig geplant und durchgeführt sein. Dieses Buch zeigt Ihnen, wie Sie die...

Guide to spatial computing, focusing on advertising and marketing with real use cases Written by Tom Emrich, the Director of AR Platforms at Niantic, a leading augmented reality company, The Next Dimension: How to Use Augmented Reality For Business...

This book provides an accessible resource for understanding the world behind the advertising jingles and Super Bowl commercials and digital algorithms. Advertising has become a ubiquitous force in American life, penetrating almost every aspect of our...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781642011661Author Jeanette Maw McMurtryFormat PaperbackPage Count 240Imprint Entrepreneur PressPublisher Entrepreneur Press

Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies. It provides a comprehensive and honest understanding of the commercial and ethical impact marketing has on...

**An Independent Book of the Month** 'Brilliant ... if you thought your brain was being gently warmed by the advertising industry, read this book and you'll realise it's being fried' - Jeremy Vine, BBC Radio 2 Advertising is selling us a dream, a...

Advertising has always been a uniquely influential social force. It affects what we buy, what we believe, who we elect, and so much more. We tend to know histories of other massive social forces, but even people working in advertising often have a...

Writing good copy is no longer just about advertising or selling or direct mail. You need to develop a deep understanding of your customers and use your imagination to create and curate content that resonates with them. As marketing becomes more...

Writing good copy is no longer just about advertising or selling or direct mail. You need to develop a deep understanding of your customers and use your imagination to create and curate content that resonates with them. As marketing becomes more...

Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies. It provides a comprehensive and honest understanding of the commercial and ethical impact marketing has on...

Understanding psychology is the key to creating advertising with persuasive power.This book explains ad development from inception with proven psychological techniques to improve your ads, adding power through a deeper understanding and focus on the...