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Managing Corporate Social Responsibility: A Communication Approach by W. Timothy Coombs 9781444336290
RRP: £69.95£60.34Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused... -
Design to Change: Drive change by mastering event design conversations by Roel Frissen 9789063696801
RRP: £28.00£21.72Discover why intentional event design is crucial and how you can create positive organizational changes.Curious about how events can make a difference and create a meaningful impact? Then this is the book for you. 'Design to Change' offers valuable... -
Brands and Branding: Strategy to Build and Nurture Brands by Ashita Aggarwal 9781032600437
RRP: £36.99£32.53This volume examines the importance of strategic brand imaging and brand management. It covers the fundamentals of launching, growing, leveraging, and managing brands in a global context, the strategic decisions related to brand building, and the... -
Masters of Advertising Copy by J. George Frederick 9781138995697
RRP: £45.99£40.53This book collects together pieces by significant figures in American advertising, including George L. Dyer, who at the time of his death left almost no other written record of his point of view. There is a substantial introduction by the editor, which... -
Industrial Advertising Copy by R. Bigelow Lockwood 9781138972636
RRP: £43.99£38.84This book provides a detailed explanation of the basic principles that underlie the writing of industrial advertising copy, written at a time of tremendous expansion in industrial advertising, in the early part of the twentieth century. This is a... -
Digital Dawn in Adland: Transforming Australian Agencies by Robert Crawford 9781138393882
RRP: £135.00£117.28Drawing on a unique study of Australian advertising agencies at the dawn of the digital era, this book provides a hitherto unexplored study of the advertising industry at a point of its disruption. By exploring the dynamic interaction between this... -
Green Advertising and the Reluctant Consumer by Kim Sheehan 9781138016545
RRP: £135.00£117.68This edited collection presents cutting edge research into the topic of green messages and subsequent consumer responses. The research studies draw on a rich tradition of communication, psychological and sociological theories that examine consumer... -
World Media Ethics: Cases and Commentary by Robert S. Fortner 9781118990001
RRP: £60.95£52.75* Emphasizing the intertwined concepts of freedom of the press and social responsibility, this is the first book to cover media ethics from a truly global perspective. Case studies on hot topics and issues of enduring importance in media studies are... -
World Media Ethics: Cases and Commentary by Robert S. Fortner 9781118989999
RRP: £93.95£81.87* Emphasizing the intertwined concepts of freedom of the press and social responsibility, this is the first book to cover media ethics from a truly global perspective. Case studies on hot topics and issues of enduring importance in media studies are... -
Global and Multicultural Public Relations by Juan-Carlos Molleda 9781118673966
RRP: £40.95£35.89An overview of the practice of strategic global and multicultural public relations in various sectors Global and Multicultural Public Relations offers students an expert overview of specific public relations practices, focused on strategic analyses of... -
Strategic Social Media: From Marketing to Social Change by L. Meghan Mahoney 9781118556849
RRP: £38.95£34.60Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet... -
Putting on Appearances: Gender and Advertising by Diane Barthel 9780877226611
RRP: £24.99£21.67In this lively critical analysis, Diane Barthel reveals the previously overlooked and underestimated depth of cultural meaning behind contemporary American advertising. Focusing mainly on ads for beauty products directed at women, she demonstrates how... -
Branded Entertainment and Cinema: The Marketisation of Italian Film by Gloria Dagnino 9780815348528
RRP: £58.99£51.08The history of Italian cinema is mostly regarded as a history of Italian auteurs. This book takes a different standpoint, looking at Italian cinema from the perspective of an unusual, but influential actor: advertisers. From the iconic Vespa... -
Sex in Consumer Culture: The Erotic Content of Media and Marketing by Tom Reichert 9780805850901
RRP: £135.00£117.68Sex in Consumer Culture: The Erotic Content of Media and Marketing considers the use of sex to promote brands, magazines, video games, TV programming, music, and movies. Offering both quantitative and qualitative perspectives from leading scholars in a... -
Advertising and Violence: Concepts and Perspectives by Nora J. Rifon 9780765642684
RRP: £135.00£117.68Advertising and Violence identifies and analyzes the important issues related to violence in advertising and its overall effects on society. The book is based on a widely cited special issue of the Journal of Advertising and includes eight new chapters... -
The System Made Me Do it: Corruption in Post-communist Societies: Corruption in Post-communist Societies by Rasma Karklins 9780765616340
RRP: £37.99£33.38Strike up a conversation with a citizen from the post-communist region and invariably the talk will turn to the topic of corruption - the misuse of public power for private gain. People are sure that corruption is widespread, whether from their own... -
Gender and American Politics: Women, Men and the Political Process by Sue Tolleson Rinehart 9780765615701
RRP: £43.99£38.84Studies of gender and American political life most often focus only on women. This book fills the gap by examining and comparing the roles and behavior of both men and women in political decision-making, public policy, and political institutions. Now... -
Partnerships for Smart Growth: University-Community Collaboration for Better Public Places: University-Community Collaboration for Better Public Places by Wim Wiewel 9780765615596
RRP: £135.00£117.28Linking the worlds of community development, higher education administration, and urban design, this accessible guidebook offers useful information on how universities and communities can best develop partnership projects. Its focus on smart growth... -
Public Administration and Law by Julia Beckett 9780765615428
RRP: £135.00£117.68Public Administration and Law has been edited for use as a supplement for an undergraduate or MPA level course on administrative law. The selections, all from the pages of Public Administration Review, have been chosen to enlighten and enliven the... -
Advertising Dolls by Myra Yellin Outwater 9780764303036
RRP: £27.99£18.02Dolls not only capture little girls' hearts, they've also managed to corner markets for mega-companies like W.K. Kellogg Company, Jolly Green Giant, and Campbell's. The author has scoured flea markets and auction houses and consumed cereals, candies, and... -
Asian Labor in the Wartime Japanese Empire: Unknown Histories: Unknown Histories by Paul H. Kratoska 9780765612625
RRP: £135.00£117.28During the Pacific War the Japanese government used a wide range of methods to recruit workers for construction projects throughout the occupied territories. Mistreatment of workers was a major grievance, both in widely publicized cases such as the use... -
Great Promo Pieces: Create Your Own Brochures, Broadsides, Ads, Flyers and Newsletters That Get Results by Herman R. Holtz 9780471632245
RRP: £32.99£21.22This guide shows how to develop sales and promotional pieces in--house, when the cost of producing outside may be prohibitive. The author discusses several types of copy writing, explaining the role of each type, and includes instructive exercises... -
How to Promote, Publicize, and Advertise Your Growing Business: Getting the Word Out without Spending a Fortune by Kim Baker 9780471551935
RRP: £15.99£11.33Builds on what you already know about communications as a basis for becoming an expert in getting messages out to your own marketplace. In-depth coverage explains how to create, manage and produce cost effective advertising, publicity, brochures,... -
30 Second Thrillers by K V Sridhar 9789386250056
RRP: £14.99£11.75Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9789386250056Author K V SridharFormat PaperbackPage Count 282Imprint Bloomsbury IndiaPublisher Bloomsbury India -
Antique Phonograph Advertising, An Illustrated History by Timothy C. Fabrizio 9780764315176
RRP: £45.99£30.12In this, their fifth collaboration, award-winning authors Timothy C. Fabrizio and George F. Paul examine the fascinating and collectible field of phonograph advertising. Whether pragmatic, inspirational, or merely avaricious, talking machine promotion... -
Brick & Mortar Shopping in the 21st Century by Tina Lowrey 9780805863642
£59.86This book explores how traditional retailing operates in the new competitive environment of a combined e-tailing and brick and mortar marketplace. In drawing together the cutting-edge research of a global group of experts in the field of consumer... -
Advertising as a Creative Industry: Regime of Paradoxes by Izabela Derda 9781032203010
RRP: £49.99£43.50Concise book that examines the place of advertising in the creative industries. Includes case studies.Will be of interest to scholars, students, professionals and policymakers in the fields of the creative and cultural industries.Book InformationISBN... -
Integrated Advertising, Promotion, and Marketing: Communicating in a Digital World by Anubhav Mishra 9781032603100
RRP: £36.99£32.93This book introduces the concepts, perspectives, and importance of integrated marketing communication (IMC). It presents the history of Indian advertising, the strategic importance of IMC, and a discussion on social and cultural factors that enhance the... -
Crisis Response Advertising: Insights and Implications from COVID-19 by Frauke Hachtmann 9781032288895
RRP: £36.99£32.53Explains a new comprehensive theoretical model that can be applied to advertising strategy when responding to a variety of crises in the future. Includes pedagogical features and many real-life examples and direct quotes from advertising practitioners to... -
Information Asymmetry in Online Advertising by Jan W. Wiktor 9780367680824
RRP: £39.99£35.06Advertising is a company’s major form of communication with the market; it is a component of the IMC system, having a special impact on the addressee, and is a form of persuasive communication affecting consumer behaviour. Advertising may reflect... -
Rethinking Advertising as Paratextual Communication by Chris Hackley 9781035312139
RRP: £22.95£21.55Providing new insights into the textual and paratextual character of brands and advertising, this innovative book showcases an extensive selection of vivid and topical case examples that assist the practical understanding of advertising paratexts. Chris... -
Digital Dawn in Adland: Transforming Australian Agencies by Robert Crawford 9781032016634
RRP: £37.99£33.38Drawing on a unique study of Australian advertising agencies at the dawn of the digital era, this book provides a hitherto unexplored study of the advertising industry at a point of its disruption. By exploring the dynamic interaction between this... -
The George W. Bush Foreign Policy Reader: Presidential Speeches with Commentary: Presidential Speeches with Commentary by John W. Dietrich 9780765615565
RRP: £105.00£91.26India has become one of the hottest business stories in the news. Covering the fast-growing economy, the twists and turns of domestic politics, labor in the large informal sector, the cultural roots of Hindu nationalism, the foreign relations roller... -
The Brutal Truth About Asian Branding: And How to Break the Vicious Cycle by Joseph Baladi 9780470826478
RRP: £34.99£30.85This is one of the most thoughtful books on branding I've come across. Most such books are either quickly-crafted "how-to" books or academic tomes over-burdened with references. This book is thoughtful because it raises questions which deal... -
Innovation in Advertising and Branding Communication by Lluis Mas-Manchon 9780367561987
RRP: £39.99£35.06This book addresses innovative and new aspects of branding and advertising communication, by drawing on a broad, interdisciplinary range of theories, methods and techniques- from body image, identity and mental imagery, to self-exposure and LCM4P -... -
Decoding Coca-Cola: A Biography of a Global Brand by Robert Crawford 9780367642204
RRP: £39.99£35.06This collection of essays delves into the Coke brand to identify and decode its DNA. Unlike other accounts, these essays adopt a global approach to understand this global brand. Bringing together an international and interdisciplinary team of scholars,... -
This I Know: Marketing Lessons from Under the Influence by Terry O'Reilly 9781641600149
RRP: £18.99£13.35Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781641600149Author Terry O'ReillyFormat PaperbackPage Count 320Imprint Chicago Review PressPublisher Chicago Review PressWeight(grams) 476gDimensions(mm)... -
More Porcelain Enamel Advertising by Michael Bruner 9780764303739
RRP: £27.99£18.02In the collectibles world, this durable antique art form is a perfect example of the old "forest for the trees" maxim. Despite their bold designs and colors, only recently have collectors caught on to the value of these antiques of Americana. And the... -
The Advertising Concept Book: Think Now, Design Later by Pete Barry 9780500292679
RRP: £25.00£22.72Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780500292679Author Pete BarryFormat PaperbackPage Count 296Imprint Thames & Hudson LtdPublisher Thames & Hudson LtdWeight(grams) 1111gDimensions(mm) 239mm *... -
Billboards of the Past by Randy Littlefield
RRP: £27.99£18.02Take a trip through time, along the highways of yesteryear, as you view striking billboard ads from 1945 through 1967, captured here in over 450 beautiful color photos. Among the ads, you will see Jack Benny and Betty Grable selling Mercury automobiles,...