Advertising & Promotion

Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused...

Discover why intentional event design is crucial and how you can create positive organizational changes.Curious about how events can make a difference and create a meaningful impact? Then this is the book for you. 'Design to Change' offers valuable...

This volume examines the importance of strategic brand imaging and brand management. It covers the fundamentals of launching, growing, leveraging, and managing brands in a global context, the strategic decisions related to brand building, and the...

This book collects together pieces by significant figures in American advertising, including George L. Dyer, who at the time of his death left almost no other written record of his point of view. There is a substantial introduction by the editor, which...

This book provides a detailed explanation of the basic principles that underlie the writing of industrial advertising copy, written at a time of tremendous expansion in industrial advertising, in the early part of the twentieth century. This is a...

Drawing on a unique study of Australian advertising agencies at the dawn of the digital era, this book provides a hitherto unexplored study of the advertising industry at a point of its disruption. By exploring the dynamic interaction between this...

This edited collection presents cutting edge research into the topic of green messages and subsequent consumer responses. The research studies draw on a rich tradition of communication, psychological and sociological theories that examine consumer...

* Emphasizing the intertwined concepts of freedom of the press and social responsibility, this is the first book to cover media ethics from a truly global perspective. Case studies on hot topics and issues of enduring importance in media studies are...

* Emphasizing the intertwined concepts of freedom of the press and social responsibility, this is the first book to cover media ethics from a truly global perspective. Case studies on hot topics and issues of enduring importance in media studies are...

An overview of the practice of strategic global and multicultural public relations in various sectors Global and Multicultural Public Relations offers students an expert overview of specific public relations practices, focused on strategic analyses of...

Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet...

In this lively critical analysis, Diane Barthel reveals the previously overlooked and underestimated depth of cultural meaning behind contemporary American advertising. Focusing mainly on ads for beauty products directed at women, she demonstrates how...

The history of Italian cinema is mostly regarded as a history of Italian auteurs. This book takes a different standpoint, looking at Italian cinema from the perspective of an unusual, but influential actor: advertisers. From the iconic Vespa...

Sex in Consumer Culture: The Erotic Content of Media and Marketing considers the use of sex to promote brands, magazines, video games, TV programming, music, and movies. Offering both quantitative and qualitative perspectives from leading scholars in a...

Advertising and Violence identifies and analyzes the important issues related to violence in advertising and its overall effects on society. The book is based on a widely cited special issue of the Journal of Advertising and includes eight new chapters...

Strike up a conversation with a citizen from the post-communist region and invariably the talk will turn to the topic of corruption - the misuse of public power for private gain. People are sure that corruption is widespread, whether from their own...

Studies of gender and American political life most often focus only on women. This book fills the gap by examining and comparing the roles and behavior of both men and women in political decision-making, public policy, and political institutions. Now...

Linking the worlds of community development, higher education administration, and urban design, this accessible guidebook offers useful information on how universities and communities can best develop partnership projects. Its focus on smart growth...

Public Administration and Law has been edited for use as a supplement for an undergraduate or MPA level course on administrative law. The selections, all from the pages of Public Administration Review, have been chosen to enlighten and enliven the...

Dolls not only capture little girls' hearts, they've also managed to corner markets for mega-companies like W.K. Kellogg Company, Jolly Green Giant, and Campbell's. The author has scoured flea markets and auction houses and consumed cereals, candies, and...

During the Pacific War the Japanese government used a wide range of methods to recruit workers for construction projects throughout the occupied territories. Mistreatment of workers was a major grievance, both in widely publicized cases such as the use...

This guide shows how to develop sales and promotional pieces in--house, when the cost of producing outside may be prohibitive. The author discusses several types of copy writing, explaining the role of each type, and includes instructive exercises...

Builds on what you already know about communications as a basis for becoming an expert in getting messages out to your own marketplace. In-depth coverage explains how to create, manage and produce cost effective advertising, publicity, brochures,...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9789386250056Author K V SridharFormat PaperbackPage Count 282Imprint Bloomsbury IndiaPublisher Bloomsbury India

In this, their fifth collaboration, award-winning authors Timothy C. Fabrizio and George F. Paul examine the fascinating and collectible field of phonograph advertising. Whether pragmatic, inspirational, or merely avaricious, talking machine promotion...

This book explores how traditional retailing operates in the new competitive environment of a combined e-tailing and brick and mortar marketplace. In drawing together the cutting-edge research of a global group of experts in the field of consumer...

Concise book that examines the place of advertising in the creative industries. Includes case studies.Will be of interest to scholars, students, professionals and policymakers in the fields of the creative and cultural industries.Book InformationISBN...

This book introduces the concepts, perspectives, and importance of integrated marketing communication (IMC). It presents the history of Indian advertising, the strategic importance of IMC, and a discussion on social and cultural factors that enhance the...

Explains a new comprehensive theoretical model that can be applied to advertising strategy when responding to a variety of crises in the future. Includes pedagogical features and many real-life examples and direct quotes from advertising practitioners to...

Advertising is a company’s major form of communication with the market; it is a component of the IMC system, having a special impact on the addressee, and is a form of persuasive communication affecting consumer behaviour. Advertising may reflect...

Providing new insights into the textual and paratextual character of brands and advertising, this innovative book showcases an extensive selection of vivid and topical case examples that assist the practical understanding of advertising paratexts. Chris...

Drawing on a unique study of Australian advertising agencies at the dawn of the digital era, this book provides a hitherto unexplored study of the advertising industry at a point of its disruption. By exploring the dynamic interaction between this...

India has become one of the hottest business stories in the news. Covering the fast-growing economy, the twists and turns of domestic politics, labor in the large informal sector, the cultural roots of Hindu nationalism, the foreign relations roller...

This is one of the most thoughtful books on branding I've come across. Most such books are either quickly-crafted "how-to" books or academic tomes over-burdened with references. This book is thoughtful because it raises questions which deal...

This book addresses innovative and new aspects of branding and advertising communication, by drawing on a broad, interdisciplinary range of theories, methods and techniques- from body image, identity and mental imagery, to self-exposure and LCM4P -...

This collection of essays delves into the Coke brand to identify and decode its DNA. Unlike other accounts, these essays adopt a global approach to understand this global brand. Bringing together an international and interdisciplinary team of scholars,...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781641600149Author Terry O'ReillyFormat PaperbackPage Count 320Imprint Chicago Review PressPublisher Chicago Review PressWeight(grams) 476gDimensions(mm)...

In the collectibles world, this durable antique art form is a perfect example of the old "forest for the trees" maxim. Despite their bold designs and colors, only recently have collectors caught on to the value of these antiques of Americana. And the...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780500292679Author Pete BarryFormat PaperbackPage Count 296Imprint Thames & Hudson LtdPublisher Thames & Hudson LtdWeight(grams) 1111gDimensions(mm) 239mm *...

Take a trip through time, along the highways of yesteryear, as you view striking billboard ads from 1945 through 1967, captured here in over 450 beautiful color photos. Among the ads, you will see Jack Benny and Betty Grable selling Mercury automobiles,...