Advertising & Promotion

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780966349160Author Rick OttFormat PaperbackPage Count 194Imprint Ocean View CommunicationsPublisher Ocean View CommunicationsWeight(grams) 290g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780992800314Author John MulryFormat PaperbackPage Count 162Imprint Expect Success AcademyPublisher Expect Success AcademyWeight(grams) 245gDimensions(mm)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780991470501Author Senior Scientist David AlbrightFormat PaperbackPage Count 106Imprint Marketing Mobile USAPublisher Marketing Mobile USAWeight(grams) 200g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780989279062Author Clarence Williams PmpFormat PaperbackPage Count 104Imprint Push Button Local Marketing LLCPublisher Push Button Local Marketing...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780989279048Author Clarence Williams PmpFormat PaperbackPage Count 108Imprint Push Button Local Marketing LLCPublisher Push Button Local Marketing...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780986183324Author Rebecca HolmanFormat PaperbackPage Count 60Imprint Dmr PublishingPublisher Dmr PublishingWeight(grams) 82g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780983327622Author Walt KuenstlerFormat PaperbackPage Count 150Imprint Zolexa PublishingPublisher Zolexa PublishingWeight(grams) 163gDimensions(mm) 203mm *...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780982694176Author Bill SchleyFormat PaperbackPage Count 224Imprint N.W. WidenerPublisher N.W. WidenerWeight(grams) 318gDimensions(mm) 216mm * 140mm * 14mm

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780982664407Author Murray RaphelFormat PaperbackPage Count 172Imprint Brigantine MediaPublisher Brigantine MediaWeight(grams) 236g

A Harvard Business Review Top-10 Business Book of 2001Gonzo Marketing is a knuckle-whitening ride to the place where social criticism, biting satire, and serious commerce meet--and where the outdated ideals of mass marketing and broadcast media are being...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780692681541Author Kaylee OverbeyFormat PaperbackPage Count 92Imprint Bk Royston PublishingPublisher Bk Royston PublishingWeight(grams) 118g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780692347805Author Julia DonigianFormat PaperbackPage Count 194Imprint Anchor House MediaPublisher Anchor House MediaWeight(grams) 268gDimensions(mm) 229mm...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780692247051Author Bill Heneghan IIIFormat PaperbackPage Count 152Imprint Marketing on the Move: Your Customers Mobile Are yPublisher Marketing on the Move:...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780615830438Author Michael MaloneFormat PaperbackPage Count 72Imprint New Street Communications, LLCPublisher New Street Communications, LLCWeight(grams)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780615502977Author Bethany A WilliamsFormat PaperbackPage Count 136Imprint Bethany a WilliamsPublisher Bethany a WilliamsWeight(grams) 141g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780615489346Author S Randall AllsburyFormat PaperbackPage Count 104Imprint Allsbury Marketing, LLC.Publisher Allsbury Marketing, LLC.Weight(grams) 109g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780615723877Author Connie DunnFormat PaperbackPage Count 40Imprint Nature Woman WisdomPublisher Nature Woman WisdomWeight(grams) 68g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780595194193Author George A ScottFormat PaperbackPage Count 108Imprint Writers Club PressPublisher Writers Club PressWeight(grams) 209g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780578952352Author Bear WadeFormat PaperbackPage Count 282Imprint Unify Creative AgencyPublisher Unify Creative AgencyWeight(grams) 381g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780578066981Author Kit ElliottFormat PaperbackPage Count 114Imprint Kit ElliottPublisher Kit ElliottWeight(grams) 163g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780471507031Author Eric A. KleinFormat PaperbackPage Count 192Imprint John Wiley & Sons IncPublisher Turner Publishing CompanyWeight(grams) 314g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780312340216Author Kenneth RomanFormat PaperbackPage Count 288Imprint St Martin's PressPublisher St Martin's PressWeight(grams) 340g

An assessment of the current state and future of literary studies in the United States, this text challenges the view that literary classics must be relevant to our immediate concerns. It also addresses the question of objectivity in humanistic study...

Learn to utilize social media strategies that inspire behavior change in any landscape Strategic Social Media: From Marketing to Social Change, Second Edition combines best social media marketing practices with the application of traditional...

Considering perspectives on creative advertising through a unique media and communications lens, this book encompasses both the theory and practical tools needed to approach and understand creativity in advertising with an original eye.Drawing from...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780578569901Author Craig HueyFormat PaperbackPage Count 268Imprint Craig HueyPublisher Craig HueyWeight(grams) 363gDimensions(mm) 229mm * 152mm * 14mm

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9788120329737Author Sangeeta SharmaFormat PaperbackPage Count 496Imprint PHI LearningPublisher PHI Learning

Sustainable Advertising is a manifesto for the world's advertising industry, a case for change globally: 'to change the way we work and to change the work we make'. This is the book every advertising and marketing professional needs to make every ad a...

Scott Kronick is President and CEO of Ogilvy Public Relations, Asia Pacific. A 28-year veteran of Ogilvy Public Relations, Scott has spent 24 of those years working in leadership positions throughout the Asia Pacific region. Scott has received numerous...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781632651655Author Luis PedrozaFormat PaperbackPage Count 304Imprint New Page Books,USPublisher Red Wheel/WeiserWeight(grams) 1g

Every business and brand suffers from at least one Mind Trap impeding them from owning a more distinctive and profitable place in the world. Within The Rise Framework, Doug Harrison identifies 10 Mind Traps that business owners, marketers, and sales...

Many website operators produce income by selling advertising space on their sites. Advertisers will pay a premium for ads that are more likely to reach their target demographic. In other media, such as broadcasting, advertisers engage in targeting by...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781601630278Author Marcia YudkinFormat PaperbackPage Count 288Imprint Career PressPublisher Red Wheel/WeiserDimensions(mm) 210mm * 133mm * 16mm

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781564149824Author Jean JoachimFormat PaperbackPage Count 192Imprint Career PressPublisher Career PressWeight(grams) 0g

One of the most profound e?ects of the digital revolution is the radical change it has had on the delivery of advertising, propelling it from traditional TV and print into a multifaceted, multimedia, multisensory experience. And youth advertising is...

Sustainable Advertising is a manifesto for the world's advertising industry, a case for change globally: 'to change the way we work and to change the work we make'. This is the book every advertising and marketing professional needs to make every ad a...

Learn how to create an authentic and consistent brand strategy by focusing on the values of your company. This book breaks this process into three steps focused on brand identity, setting intentions and implementing the resulting strategy. To...

This book deconstructs the quintessential Indian woman that the advertising industry portrays across the spectrum by looking at Indian advertisements across multiple brands with a gender lens based on societal and sociological perspectives. It delves...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780993524905Author Paul RoukeFormat HardbackPage Count 56Imprint PRWDPublisher PRWD

Since Boomers believe that they're getting better with age, marketers need to get better at the way they market to age. The brands and businesses that figure this out first will realize astonishing growth in this uncontested space .....and that is...