Advertising & Promotion

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780359464166Author Jimmy GhinisFormat PaperbackPage Count 100Imprint Jimmy GhinisPublisher Jimmy GhinisWeight(grams) 152g

They advertised soft drinks on fruit and underwear on sidewalks. They employed Ed Koch to bring Snapple to the American heartland. They even used Imelda Marcos to sell Kenneth Cole shoes. Advertising innovators Jon Bond and Richard Kirshenbaum have come...

This series provides an introduction to advertising in four key media. Written for managers using these media for the first time, each book is a practical guide to planning, preparing, running and evaluating a campaign in a particular medium. The books...

All governments strive to develop and implement policies that contribute to innovation. Both in academic research and policy circles, the concept of National Innovation Systems has represented a significant approach to industrial policy, research and...

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Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781631577642Author Alan CharlesworthFormat PaperbackPage Count 173Imprint Business Expert PressPublisher Business Expert PressWeight(grams) 254g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781631571107Author Dr Dinesh KumarFormat PaperbackPage Count 161Imprint Business Expert PressPublisher Business Expert PressWeight(grams) 240g

This book is written at a more macro level to engage students and professors and to show them how mobile is integrated into an overall marketing communications strategy. It provides a look at mobile strategy and it emphasizes the mobile ecosystem and...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781606499245Author Debra ZahayFormat PaperbackPage Count 170Imprint Business Expert PressPublisher Business Expert Press

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781952559273Author Chase BarlowFormat HardbackPage Count 238Imprint PrimastaPublisher PrimastaWeight(grams) 485gDimensions(mm) 229mm * 152mm * 14mm

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781955198103Author M L RuscscakFormat PaperbackPage Count 234Imprint Trient PressPublisher Trient PressWeight(grams) 318g

Viral marketing is the key to marketing success in the 21st century, and advertising is one of the most important tools in the viral marketing toolkit. This book offers an in-depth look at viral marketing that includes a short overview of its history and...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9789358987881Author Claude HopkinsFormat PaperbackPage Count 86Imprint Qurate Books Private LimitedPublisher Qurate Books Private LimitedWeight(grams) 118g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781631570032Author Syagnik BanerjeeFormat PaperbackPage Count 150Imprint Business Expert PressPublisher Business Expert PressWeight(grams) 209g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781606499429Author Eliane Pereira Zamith BritoFormat PaperbackPage Count 140Imprint Business Expert PressPublisher Business Expert PressWeight(grams) 209g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781631570988Author Robert DavisFormat PaperbackPage Count 180Imprint Business Expert PressPublisher Business Expert PressWeight(grams) 195g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9798210765642Author Jim StephensFormat PaperbackPage Count 96Imprint Blurb IncPublisher Blurb IncWeight(grams) 113g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781631570018Author David AllanFormat PaperbackPage Count 150Imprint Business Expert PressPublisher Business Expert PressWeight(grams) 277g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9798869194923Author B VincentFormat PaperbackPage Count 108Imprint Rwg PublishingPublisher Rwg PublishingWeight(grams) 168g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9798869205322Author B VincentFormat PaperbackPage Count 170Imprint Rwg PublishingPublisher Rwg PublishingWeight(grams) 259g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781735404301Author Dawn Hargrove-AveryFormat PaperbackPage Count 96Imprint Voice WizardsPublisher Voice WizardsWeight(grams) 152g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9783951979434Author David James MilesFormat PaperbackPage Count 152Imprint CaprioruPublisher CaprioruWeight(grams) 159g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781761240737Author Marwa KaabourFormat PaperbackPage Count 416Imprint Passionpreneur PublishingPublisher Passionpreneur PublishingWeight(grams)...

This book presents real life business-to-business (B2B) branding cases. The book deploys a theoretical-practical approach, where theoretical and conceptual frameworks related to key branding topics are supported by empirical case studies. Each case helps...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9789659276226Author O G GoazFormat PaperbackPage Count 220Imprint PopritePublisher PopriteWeight(grams) 259gDimensions(mm) 216mm * 140mm * 12mm

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781736715123Author Jarrett McCrawFormat PaperbackPage Count 48Imprint Jarrett McCrawPublisher Jarrett McCrawWeight(grams) 68g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781735583020Author Dion McIntoshFormat PaperbackPage Count 80Imprint DIY BrandingPublisher DIY BrandingWeight(grams) 216g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781940961057Author Lynn VoigtFormat PaperbackPage Count 26Imprint Rivo Incorporated Rivo IncPublisher Rivo Incorporated Rivo IncWeight(grams) 50g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781990988844Author Herman Van NiekerkFormat PaperbackPage Count 82Imprint National Library of South AfricaPublisher National Library of South...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781940961026Author Richard VoigtFormat PaperbackPage Count 26Imprint Rivo Incorporated Rivo IncPublisher Rivo Incorporated Rivo IncWeight(grams) 50g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781931191609Author Erin Smilkstein Ma EdFormat PaperbackImprint Suzy PruddenPublisher Suzy PruddenWeight(grams) 54g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781774857168Author Adan JordanFormat PaperbackPage Count 192Imprint Bella FrostPublisher Bella FrostWeight(grams) 127g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781633915404Author Edson Lewis CompanyFormat PaperbackPage Count 42Imprint Westphalia PressPublisher Westphalia PressWeight(grams) 50g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781647866440Author Benjamin D Goss MbaFormat PaperbackPage Count 72Imprint ISBN ServicesPublisher ISBN ServicesWeight(grams) 145g

'...an insightful, conceptual take on the important topic of Dual Marketing. I strongly recommend Beyond Multi-Channel Marketing to all who want to know more about dual, multi- and omni- channel marketing in the digital age.'Charles Dennis, Professor of...

Brand is not an image or an idea, brand is associations or memory, feelings or emotions, attitudes, beliefs, and values, and experiences and lifestyles. Brand belongs to all of these categories, but the existing brand models almost all work under the...

The advertising universe is changing rapidly. New communication technologies such as live streaming, gaming, social media and social networking sites, online brand communities and blogs have given advertisers new platforms to communicate and promote...

Recently, many researchers have found that their work crosses the borders of design, branding and marketing. This orientation finds itself in contrast to the generally discipline-delineated world of academic journal publishing where cross-sector studies...

Volume 10 is entitled "Advertising and Differentiated Products", and is part of the annual series "Advances in Applied Microeconomics". The series provides a forum in which researchers disseminate frontier research in applied...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781734632736Author M a NovakFormat PaperbackPage Count 182Imprint Gyr MarshPublisher Gyr MarshWeight(grams) 129g