Advertising & Promotion

"Effective branding depends on the ability to leave a lasting (and positive) impression in the mind of the target audience. Brain Tattoos offers a practical approach -- no complicated theories, marketing jargon, or unnecessary babble -- that lets any...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780998559506Author Hoyt (Larry) H LarisonFormat PaperbackPage Count 98Imprint Larison AssociatesPublisher Larison AssociatesWeight(grams) 141g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780639715643Author Johann BothaFormat PaperbackPage Count 158Imprint de RoodebodePublisher de RoodebodeWeight(grams) 152g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780692593622Author Kelly LucenteFormat PaperbackPage Count 336Imprint Bubble Print PressPublisher Bubble Print PressWeight(grams) 390gDimensions(mm) 216mm *...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780993479601Author Louise WilsonFormat PaperbackPage Count 218Imprint The Cake MakeryPublisher The Cake Makery

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780978537135Author Karen Ann SaundersFormat PaperbackPage Count 136Imprint Macgraphics ServicesPublisher Macgraphics ServicesWeight(grams)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780987499004Author Doyle Robert BuehlerFormat PaperbackPage Count 202Imprint KanzuruPublisher KanzuruWeight(grams) 304g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780578889863Author Sam CarlsonFormat PaperbackPage Count 84Imprint Patient Stream LLCPublisher Patient Stream LLCWeight(grams) 218gDimensions(mm) 279mm *...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780987857538Author Neil HedleyFormat PaperbackPage Count 196Imprint Knopp Studios LtdPublisher Knopp Studios LtdWeight(grams) 227gDimensions(mm) 203mm *...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780987359735Author Natasa DenmanFormat PaperbackPage Count 176Imprint Ultimate 48 Hour AuthorPublisher Ultimate 48 Hour AuthorWeight(grams) 277g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780648129523Author Dixie Maria CarltonFormat PaperbackPage Count 118Imprint Maria Carlton Pty LtdPublisher Maria Carlton Pty LtdWeight(grams) 145g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780969808947Author David FoleyFormat PaperbackPage Count 142Imprint Foley InternationalPublisher Foley InternationalWeight(grams) 145gDimensions(mm) 203mm *...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780996667203Author Allen E FishmanFormat PaperbackPage Count 190Imprint Direct Communication Service, IncPublisher Direct Communication Service,...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780984282708Author Pete MitchellFormat PaperbackPage Count 154Imprint Anderson-Noble PublishingPublisher Anderson-Noble PublishingWeight(grams) 204g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780977356799Author Sang, Yeal LeeFormat HardbackPage Count 132Imprint Cambria PressPublisher Cambria PressWeight(grams) 367g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780962712296Author Linda C CarlsonFormat PaperbackImprint Barrett Street ProductionsPublisher Barrett Street ProductionsWeight(grams) 372g

Stewart Ross's book, which represents the distillation of thirty years of professional experience in industrial advertising and promotion, is the only comprehensive and up-to-date working guide available for advertising, sales, and marketing managers of...

Advertising Transformed is the ultimate guide to advertising in the 21st century. In an advertising world transformed by digital technology it sets out what current and would-be admen and women need to know to create advertising that works. Branding...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780820437552Author Katherine Toland FrithFormat PaperbackPage Count 250Imprint Peter Lang Publishing IncPublisher Peter Lang Publishing IncWeight(grams)...

Enlisting Masculinity explores how the U.S. military branches have deployed gender and, in particular, ideas about masculinity to sell military service to potential recruits. Military service has strong historical ties to masculinity, but conscription...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780898755060Author Arthur Judson BrewsterFormat PaperbackPage Count 392Imprint University Press of the PacificPublisher University Press of the...

The recent trend toward a multifaceted business environment that is global rather than strictly national in nature makes it increasingly important for advertising and communication professionals to understand the principles and practices of marketing and...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780820474458Author Roni ZirinskiFormat PaperbackPage Count 176Imprint Peter Lang Publishing IncPublisher Peter Lang Publishing IncWeight(grams) 270g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780578168623Author Bonnie TaylorFormat HardbackPage Count 232Imprint I Think I Need, LLCPublisher I Think I Need, LLCWeight(grams) 485g

"Fresh, provocative, and powerful. Had I read this book before I started building a company of my own, it would have saved me a great deal of time and pain."-Sam Hill, President, Helios Consulting, Coauthor, Radical Marketing and The Infinite...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780648048961Author Jane AndersonFormat PaperbackPage Count 148Imprint Jane Anderson P/LPublisher Jane Anderson P/LWeight(grams) 178g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780578897554Author Julie GuestFormat PaperbackPage Count 176Imprint Blue Sky PublishersPublisher Blue Sky PublishersWeight(grams) 245gDimensions(mm) 229mm *...

Brand Driven moves the boundaries of branding beyond logos, advertising, and even marketing, and into the responsibility of every leader at every level within the organization. These leaders shape how organizations work and define the customers'...

Fowles asserts that the appeals of mass advertising reflect the motivational state of the targeted audience and that these motivational states anticipate socio-cultural change. Using advertising of 1950, 1960, and 1970, Fowles determined that the...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780806516301Author Raleigh PinskeyFormat PaperbackPage Count 184Imprint Citadel PressPublisher Kensington PublishingWeight(grams) 278gDimensions(mm) 229mm *...

John Philip Jones, best-selling author of WhatAEs in a Name?, Advertising and the Concept of Brands, and When Ads Work: New Proof That Advertising Triggers Sales, has edited an authoritative handbook of research procedures that determine effective...

John Philip Jones, has compiled a comprehensive guide to the seventy-seven key organizations and publications in the field of advertising and marketing communications. Entries are arranged alphabetically and include a thorough description of each...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780648911241Author Brad ToniniFormat HardbackPage Count 270Imprint Brad Tonini and CoPublisher Brad Tonini and CoWeight(grams) 152g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780648911234Author Brad ToniniFormat PaperbackPage Count 270Imprint Brad Tonini and CoPublisher Brad Tonini and CoWeight(grams) 152g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780648911227Author Brad ToniniFormat PaperbackPage Count 230Imprint Brad Tonini and CoPublisher Brad Tonini and CoWeight(grams) 152g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780648911203Author Brad ToniniFormat PaperbackPage Count 192Imprint Brad Tonini and CoPublisher Brad Tonini and CoWeight(grams) 152g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780648289814Author Angus PryorFormat PaperbackPage Count 102Imprint Physio Practice Profit SystemPublisher Physio Practice Profit SystemWeight(grams) 145g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780620938327Author Marlize MaraisFormat PaperbackPage Count 180Imprint National Library of South AfricaPublisher National Library of South...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780648786702Author Mark Howard JonesFormat PaperbackPage Count 162Imprint Beliefonomics Pty LtdPublisher Beliefonomics Pty LtdWeight(grams) 245g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780473483821Author Sarah RitchieFormat PaperbackPage Count 582Imprint Sarah RitchiePublisher Sarah RitchieWeight(grams) 993g