Advertising & Promotion

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780978780302Author Jerry KirkpatrickFormat PaperbackPage Count 204Imprint TLJ BooksPublisher TLJ BooksWeight(grams) 307g

Intense commercialism has been a perennial hallmark of the mass media ever since its inception and throughout the twentieth century the techniques and strategies of the dominant players in the world of media and advertising have become increasingly...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780578168616Author Bonnie TaylorFormat PaperbackPage Count 232Imprint I Think I Need, LLCPublisher I Think I Need, LLCWeight(grams) 331g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780990583202Author Gabriel W AluisyFormat PaperbackImprint Shake CreativePublisher Shake CreativeWeight(grams) 191g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780998027012Author Tom MehrmannFormat HardbackPage Count 278Imprint Switow MediaPublisher Switow MediaWeight(grams) 540g

Americans in recent years have become thoroughly disenchanted with our political campaigns, especially with campaign advertising and speeches. Each year, as November approaches, we are bombarded with visceral appeals that bypass substance, that drape...

Demonstrating that television (and print) can be much more powerful advertising vehicles than has ever been supposed, the original research reported in this book finds that the more involved viewers are in a television programme, the greater the impact...

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Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780991522040Author Christopher DurhamFormat HardbackImprint Folio28 LLCPublisher Folio28 LLCWeight(grams) 644g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780998027029Author Tom MehrmannFormat PaperbackPage Count 278Imprint Switow MediaPublisher Switow MediaWeight(grams) 376g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780639730905Author K VermaakFormat PaperbackPage Count 104Imprint Write Learn and EarnPublisher Write Learn and EarnWeight(grams) 132g

The latest theories on cultural identity and the impact of ethnicity on the practice of marketing are presented in this timely book. Issues addressed include: various ethnic responses to marketing strategies; marketing and ethnicity in developing...

"Effective branding depends on the ability to leave a lasting (and positive) impression in the mind of the target audience. Brain Tattoos offers a practical approach -- no complicated theories, marketing jargon, or unnecessary babble -- that lets any...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780998559506Author Hoyt (Larry) H LarisonFormat PaperbackPage Count 98Imprint Larison AssociatesPublisher Larison AssociatesWeight(grams) 141g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780639715643Author Johann BothaFormat PaperbackPage Count 158Imprint de RoodebodePublisher de RoodebodeWeight(grams) 152g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780692593622Author Kelly LucenteFormat PaperbackImprint Bubble Print PressPublisher Bubble Print PressWeight(grams) 390g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780993479601Author Louise WilsonFormat PaperbackPage Count 218Imprint The Cake MakeryPublisher The Cake Makery

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780978537135Author Karen Ann SaundersFormat PaperbackImprint Macgraphics ServicesPublisher Macgraphics ServicesWeight(grams) 454g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780987499004Author Doyle Robert BuehlerFormat PaperbackPage Count 202Imprint KanzuruPublisher KanzuruWeight(grams) 304g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780578889863Author Sam CarlsonFormat PaperbackPage Count 84Imprint Patient Stream LLCPublisher Patient Stream LLCWeight(grams) 216g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780987857538Author Neil HedleyFormat PaperbackPage Count 196Imprint Knopp Studios LtdPublisher Knopp Studios LtdWeight(grams) 133g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780987359735Author Natasa DenmanFormat PaperbackPage Count 176Imprint Ultimate 48 Hour AuthorPublisher Ultimate 48 Hour AuthorWeight(grams) 277g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780648129523Author Dixie Maria CarltonFormat PaperbackPage Count 118Imprint Maria Carlton Pty LtdPublisher Maria Carlton Pty LtdWeight(grams) 145g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780969808947Author David FoleyFormat PaperbackPage Count 142Imprint Foley InternationalPublisher Foley InternationalWeight(grams) 145g

Sorry no description is available for this book at this time.

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780984282708Author Pete MitchellFormat PaperbackPage Count 154Imprint Anderson-Noble PublishingPublisher Anderson-Noble PublishingWeight(grams) 204g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780977356799Author Sang, Yeal LeeFormat HardbackPage Count 132Imprint Cambria PressPublisher Cambria PressWeight(grams) 367g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780962712296Author Linda C CarlsonFormat PaperbackImprint Barrett Street ProductionsPublisher Barrett Street ProductionsWeight(grams) 372g

Stewart Ross's book, which represents the distillation of thirty years of professional experience in industrial advertising and promotion, is the only comprehensive and up-to-date working guide available for advertising, sales, and marketing managers of...

Advertising Transformed is the ultimate guide to advertising in the 21st century. In an advertising world transformed by digital technology it sets out what current and would-be admen and women need to know to create advertising that works. Branding...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780820437552Author Katherine Toland FrithFormat PaperbackPage Count 250Imprint Peter Lang Publishing IncPublisher Peter Lang Publishing IncWeight(grams) 370g

Enlisting Masculinity explores how the U.S. military branches have deployed gender and, in particular, ideas about masculinity to sell military service to potential recruits. Military service has strong historical ties to masculinity, but conscription...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780898755060Author Arthur Judson BrewsterFormat PaperbackPage Count 392Imprint University Press of the PacificPublisher University Press of the...

The recent trend toward a multifaceted business environment that is global rather than strictly national in nature makes it increasingly important for advertising and communication professionals to understand the principles and practices of marketing and...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780820474458Author Roni ZirinskiFormat PaperbackPage Count 176Imprint Peter Lang Publishing IncPublisher Peter Lang Publishing IncWeight(grams) 270g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780578168623Author Bonnie TaylorFormat HardbackPage Count 232Imprint I Think I Need, LLCPublisher I Think I Need, LLCWeight(grams) 485g

"Fresh, provocative, and powerful. Had I read this book before I started building a company of my own, it would have saved me a great deal of time and pain."-Sam Hill, President, Helios Consulting, Coauthor, Radical Marketing and The Infinite...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780648048961Author Jane AndersonFormat PaperbackPage Count 148Imprint Jane Anderson P/LPublisher Jane Anderson P/LWeight(grams) 178g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780578897554Author Julie GuestFormat PaperbackPage Count 176Imprint Blue Sky PublishersPublisher Blue Sky PublishersWeight(grams) 245g

Brand Driven moves the boundaries of branding beyond logos, advertising, and even marketing, and into the responsibility of every leader at every level within the organization. These leaders shape how organizations work and define the customers'...