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Yield Management: Strategies for the Service Industries by Anthony Ingold 9780826448255
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Yield Management: Strategies for the Service Industries by Anthony Ingold 9780826448255

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Description

This ground-breaking textbook covers all aspects of the subject and draws on a wide range of applications in the service industries. Three sections comprise this book: the first presents underpinning knowledge associated with Yield Management; the second examines contemporary models of Yield Management across a number of service sectors; and the third reviews how Yield Management acts as a decision support system for front-line staff and managers, and also highlights the growing importance of new technologies. The book concludes with a range of case studies taken from airlines, hotels, restaurants, cruise lines and leisure industries.

Book Information
ISBN 9780826448255
Author Anthony Ingold
Format Paperback
Page Count 368
Imprint Cengage Learning EMEA
Publisher Cengage Learning EMEA
Weight(grams) 613g

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