Despite the regional currency crisis of 1997-1998, Asia-Pacific economies continue to be among the most attractive markets in the world. Japanese, American, and European firms have invested heavily in the past decades, and are now positioning themselves to take advantage of the post-Asian recovery, phenomenal Chinese growth rates, and deepening economic liberalization. This pathbreaking work focuses on understanding the market and non-market strategies employed by US firms to boost their share of the developing Asian market and to rally the US government in support of their initiatives. In addition to advancing a novel theoretical framework to analyze strategy, the book contains an overview chapter focussing on US investment and trade trends in Asia, as well as original case studies of the banking, automobile, telecommunications, chemical, software, and electronics sectors that provide insight into winning strategies in Asia.

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About the Author
VINOD K. AGGARWAL is Professor in the Department of Political Science, Affiliated Professor of Business and Public Policy in the Haas School of Business, and Director of the Berkeley Asia Pacific Economic Cooperation Study Center (BASC) at the University of California at Berkeley. He is the founder and Editor-in-Chief of the journal Business and Politics. Aggarwal's books include Liberal Protectionism, International Debt Threat, Debt Games, Le Renseignement Strategique d'Entreprise, Crafting Nested Institutions, Les Horloges Sociales de la Confrontation, and Asia Pacific Crossroads.

Reviews

"Competitive success in Asia requires much for which standard Western texts just don't provide the answers. Winning in Asia, American Style combines a mature sense of how local politics, culture, and organization impact on foreign firms, and a clear-headed, realistic understanding of what corporate strategy requires. The cases, selected by one of America's leading political economists, are well-done, and well-integrated with the overall argument."

- Kent Calder, Director of the U.S.-Japan Program, Princeton University.

"Creating a viable business strategy in Asia is a complex endeavor. A combination of market and non-market related strategies are required for effective entry and competition in these markets. Winning in Asia, U.S. Style provides a comprehensive look at how U.S. firms can and have successfully competed in Asia. Aggarwal's work is a must-read for anyone who wants to know how entry into Asia is really done.'"

-Paula Stern, President of the Stern Group and former Chairwoman of the U.S. International Trade Commission

Book Information
ISBN 9780312239114
Author V. Aggarwal
Format Hardback
Page Count 279
Imprint Palgrave Macmillan
Publisher Palgrave USA
Weight(grams) 500g