Description
Springer Book Archives
About the Author
VINOD K. AGGARWAL is Professor in the Department of Political Science, Affiliated Professor of Business and Public Policy in the Haas School of Business, and Director of the Berkeley Asia Pacific Economic Cooperation Study Center (BASC) at the University of California at Berkeley. He is the founder and Editor-in-Chief of the journal Business and Politics. Aggarwal's books include Liberal Protectionism, International Debt Threat, Debt Games, Le Renseignement Strategique d'Entreprise, Crafting Nested Institutions, Les Horloges Sociales de la Confrontation, and Asia Pacific Crossroads.
Reviews
"Competitive success in Asia requires much for which standard Western texts just don't provide the answers. Winning in Asia, American Style combines a mature sense of how local politics, culture, and organization impact on foreign firms, and a clear-headed, realistic understanding of what corporate strategy requires. The cases, selected by one of America's leading political economists, are well-done, and well-integrated with the overall argument."
- Kent Calder, Director of the U.S.-Japan Program, Princeton University.
"Creating a viable business strategy in Asia is a complex endeavor. A combination of market and non-market related strategies are required for effective entry and competition in these markets. Winning in Asia, U.S. Style provides a comprehensive look at how U.S. firms can and have successfully competed in Asia. Aggarwal's work is a must-read for anyone who wants to know how entry into Asia is really done.'"
-Paula Stern, President of the Stern Group and former Chairwoman of the U.S. International Trade Commission
Book Information
ISBN 9780312239114
Author V. Aggarwal
Format Hardback
Page Count 279
Imprint Palgrave Macmillan
Publisher Palgrave USA
Weight(grams) 500g