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Why We Evaluate: Functions of Attitudes by Gregory R. Maio
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Why We Evaluate: Functions of Attitudes by Gregory R. Maio

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9781138002944
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9781138002944
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Description

As the first book to examine the psychological motivations underlying people's attitudes, as well as why people form attitudes, this volume presents empirical research describing theoretical perspectives and practical applications. The editors assembled the leaders in the field to examine the topics of attitude function persuasion, individual-differences approaches, and the role of motivation within a variety of psychological disciplines, including social, personality, consumer, and environmental.



About the Author
Gregory R. Maio (Edited by) , James M. Olson (Edited by)


Book Information
ISBN 9781138002944
Author Gregory R. Maio
Format Paperback
Page Count 480
Imprint Psychology Press Ltd
Publisher Taylor & Francis Ltd
Weight(grams) 635g

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