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What Images Really Tell Us: Visual Rhetoric in Graphic Design, Art and Advertising Massimo Mariani 9788417656041
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What Images Really Tell Us: Visual Rhetoric in Graphic Design, Art and Advertising Massimo Mariani 9788417656041

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9788417656041
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Description

How do images hold and convey meaning? How do we understand them? What are they trying to say? How do they persuade and influence us? The author writes a complete account analyzing the meaning and construction of images, throughout history to present times, from the point of view of visual rhetoric. From advertising to graphic design, cinema and art, the book takes the reader on a journey of metaphors, metonymies, hyperboles and other rhetorical figures, which compose the visual language and the power of its meaning. By learning to identify them, and knowing examples of how they have been used, the reader will learn how to use and master the language of images.

Book Information
ISBN 9788417656041
Author Massimo Mariani
Format Paperback
Page Count 288
Imprint Hoaki
Publisher Hoaki

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