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Using Information to Develop a Culture of Customer Centricity: Customer Centricity, Analytics, and Information Utilization by David Loshin 9780124105430
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Using Information to Develop a Culture of Customer Centricity: Customer Centricity, Analytics, and Information Utilization by David Loshin 9780124105430

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Description

Using Information to Develop a Culture of Customer Centricity sets the stage for understanding the holistic marriage of information, socialization, and process change necessary for transitioning an organization to customer centricity. The book begins with an overview list of 8-10 precepts associated with a business-focused view of the knowledge necessary for developing customer-oriented business processes that lead to excellent customer experiences resulting in increased revenues. Each chapter delves into each precept in more detail.

Book Information
ISBN 9780124105430
Author David Loshin
Format Paperback
Page Count 108
Imprint Morgan Kaufmann Publishers In
Publisher Elsevier Science & Technology
Weight(grams) 140g

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