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Understanding Marketing by Mark A. P. Davies 9780134904672
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Understanding Marketing by Mark A. P. Davies 9780134904672

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Description

A user friendly approach to marketing for readers with little or no prior knowledge of the subject. The text provides a clear introduction to marketing. The personal feedback approach allows students to reinforce their learning and to build their confidence and ability in the subject. Instructor's Manual (0-13-490475-3).

Book Information
ISBN 9780134904672
Author Mark Davies
Format Paperback
Page Count 400
Imprint Addison Wesley
Publisher Pearson Education (US)
Weight(grams) 670g
Dimensions(mm) 234mm * 174mm * 18mm

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