Description
Examining the complex processes behind the formation, perception and management of destination images, Raquel Camprubi provides critical insight into how tourism destinations are represented and strategically shaped over time.
About the Author
Raquel Camprubi, Associate Professor, Business Organisation and Management Department, Faculty of Tourism, University of Girona, Spain
Reviews
'This work offers a timely testament that destination image lives at the intersection of perception, power, and practice. Bridging conceptual clarity, methodological sophistication, and real-world relevance, it equips scholars and practitioners to critically understand, measure, and manage destination image as an evolving and consequential force.' -- Asli D.A. Tasci, University of Central Florida, USA
'This book provides a rigorous and clarifying synthesis of the concept of tourism destination image, integrating theoretical, methodological, and applied perspectives. It stands out for its conceptual coherence and its ability to systematize contributions from diverse disciplines, thereby becoming an indispensable academic reference within contemporary tourism research contexts.' -- Nuria Gali, University of Girona, Spain
Book Information
ISBN 9781035340699
Author Raquel Camprubi
Format Hardback
Page Count 198
Imprint Edward Elgar Publishing Ltd
Publisher Edward Elgar Publishing Ltd
Combining theoretical, empirical and practical perspectives, the book offers a comprehensive analysis of destination image from formation to management. Chapters explore image dissonances and challenges perception and representation. Camprubi addresses the cognitive, emotional, and sensory dimensions of tourist image, alongside the application of image strategies and market competition, highlighting a new conceptual analysis that advances this field of research.
Understanding Destination Image is a valuable resource for scholars and students of tourism. Practitioners in tourism and destination management and marketing will benefit from the insights into the strategy behind destination marketing.
About the Author
Raquel Camprubi, Associate Professor, Business Organisation and Management Department, Faculty of Tourism, University of Girona, Spain
Reviews
'This work offers a timely testament that destination image lives at the intersection of perception, power, and practice. Bridging conceptual clarity, methodological sophistication, and real-world relevance, it equips scholars and practitioners to critically understand, measure, and manage destination image as an evolving and consequential force.' -- Asli D.A. Tasci, University of Central Florida, USA
'This book provides a rigorous and clarifying synthesis of the concept of tourism destination image, integrating theoretical, methodological, and applied perspectives. It stands out for its conceptual coherence and its ability to systematize contributions from diverse disciplines, thereby becoming an indispensable academic reference within contemporary tourism research contexts.' -- Nuria Gali, University of Girona, Spain
Book Information
ISBN 9781035340699
Author Raquel Camprubi
Format Hardback
Page Count 198
Imprint Edward Elgar Publishing Ltd
Publisher Edward Elgar Publishing Ltd
