Television news and the Cold War grew simultaneously in the years following World War II, and their history is deeply intertwined. In order to guarantee sufficient resolve in the American public for a long term arms buildup, defense and security officials turned to the television networks. In need of access to official film and newsmakers to build themselves into serious news organizations, and anxious to prove their loyalty in the age of blacklisting, the network news divisions acted as unofficial state propagandists. They aired programs produced, scripted, and approved by the White House and the Departments of State and Defense as news and public affairs programs. Based on extensive primary research, this book makes a strong and compelling argument for collaboration between US television networks and government during the early years of the medium, and demonstrates how the Cold War was effectively 'sold' to the American public.

How US government and media collaborated in their dissemination of Cold War propaganda.
Reviews
"The author chooses well-chosen sources to document 'East-West relations steeped in consumer oriented anti-communism,' which helped to form a 'Cold War consensus.'...She shares acute insights on the power of metaphor--as when many characterized television as an X-ray and a mirror--and provides a persuasive concluding chapter, 'Selling America.' A readable book recommended for all collections." Choice
"Overall, U.S. Television News and Cold War Propaganda is clear and concise, making it accessible to a wide range of audiences." Tom Liacas, Canadian Journal of Communication
"This excellent book...expertly covers the interacctions of the U.S. government with developing television network news organizations in the coverage of the early years of the Clod War...this book is a captivating account of how television participated with government in constructing and selling the first decade of the Cold War to the American public. In giving readers her insights, Bernhard successfully clarifies the interrelationship of government and industry policies in the early years of the Cold War that added shape and definition to our present-day post-Cold War society. All media scholars, especially communication historians, should read this book." Journalism History
"a very powerful story, based on extensive use of government archives, manuscript collections, oral histories, and other sources." American Historical Review
"Bernhard's informative book illuminates the role played by news programming demonstrates clearly how television particapted in a series of mediations between self regulation and censorship, public services and entertainment sponsorsupport and govenment-subsidized production." Business History Review
"Thoroughly researched and forthright in its conclusions...a provocative book." Nieman Reports
"Her [Bernhard's] analysis of media cowardice in dealing with one of the earliest challenges to deviance in Cold War reporting is superb." - Robert P. Newman



Book Information
ISBN 9780521543248
Author Nancy Bernhard
Format Paperback
Page Count 268
Imprint Cambridge University Press
Publisher Cambridge University Press
Weight(grams) 415g
Dimensions(mm) 225mm * 152mm * 18mm