Purpose as a business philosophy has resulted in organizations struggling to make sense of what they need to do, and 'purpose washing' is commonplace. Truth Be Told identifies the challenges and opportunities for marketing and PR in the age of purpose and shows readers how to create authentic messaging, activate successful campaigns and asses the value that these have for key audiences. Purpose has become a leadership and managerial imperative for business large and small, non-profit organizations and charities. However, many businesses don't know how to clearly execute this, and the marketing and PR function of a lot of companies struggle disproportionately. This had led to an increase in cynicism and the growth of 'purpose washing'. When purpose is created with an authentic culture, the opportunity for building brand reputation and positive customer engagement will be significant. Truth Be Told will help readers understand and present the core truths of the company or organization which will drive clear, authentic purpose powered communication.

Book Information
ISBN 9781398600164
Author John O'Brien
Format Paperback
Page Count 288
Imprint Kogan Page Ltd
Publisher Kogan Page Ltd
Weight(grams) 156g