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Trust, Social Relations and Engagement: Understanding Customer Behaviour on the Web by Donatella Padua 9780230391246
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Trust, Social Relations and Engagement: Understanding Customer Behaviour on the Web by Donatella Padua 9780230391246

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Description

Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative 'Value for Engagement Model'.

Book Information
ISBN 9780230391246
Author Donatella Padua
Format Hardback
Page Count 231
Imprint Palgrave Macmillan
Publisher Palgrave Macmillan
Weight(grams) 455g

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