This book describes the trends in digital innovation that are of most importance for businesses and explores the key challenges. The book is in three parts, the first of which focuses on developments in digital systems. Here, the ever-growing relevance of big data, cloud computing, and mobile services for business is discussed, and detailed consideration is given to the importance of social listening for understanding user behavior and needs and the implications of IT consumerization. In the second part, trends in digital management are examined, with chapters devoted to work practice, digital business identity as well as branding and governance. The final part of the book presents and reviews case studies of digital innovation at the global level that provide a benchmark of best practices, with inclusion of instructive fact sheets.

While the book offers academic coverage of the digital transformation of business organizations and the associated challenges, it also describes concrete, real-world issues in clear, easy-to-understand language and will serve as a toolbox for managers that can be readily consulted. The text is supported by informative illustrations and tables, and practitioners will also benefit from the reported case studies and highlighted insights and recommendations.

About the Author
Vincenzo Morabito, PhD, is Associate Professor at the Management & Technology Department, Universita Commerciale Luigi Bocconi (Bocconi University), Milan, Italy. He gained his doctorate from the Universita Commerciale Luigi Bocconi and was a Research Scholar at both the Center for Information System Research, MIT Sloan School of Management (2006) and the Decision and Information Science Department, University of Florida (2005/2006). Dr. Morabito is in charge of the course on Business Organization, Management of Information Systems, and Information Management for the various degree programs of Bocconi University. He has participated in a variety of research projects, many financed by the Italian Ministry of University and Scientific Research (Ministero dell'Universita e della Ricerca Scientifica e Tecnologica).

Reviews

From the book reviews:

"A helpful resource for managers and information technology (IT) professionals. ... Each chapter contains a case study with a highlighted 'point of attention.' ... Tables efficiently summarize ideas and topics. References at the end of each chapter allow for more detailed study. ... Reading is easy, quick, and quite informative." (Brad Reid, Computing Reviews, June, 2014)

Book Information
ISBN 9783319381121
Author Vincenzo Morabito
Format Paperback
Page Count 215
Imprint Springer International Publishing AG
Publisher Springer International Publishing AG