Description
This anthology of design concepts reveals what you can learn from Mad Men's Don Draper, why the Beatles were not just brilliant as musicians, how a lemon tart can make you world famous and why purple is just always so wrong. Unless you're Prince or the Pope, that is, but this book is for everyone who isn't.
75 inspiring, educational and sometimes hilarious insights in the adventurous minds of the designer. The insights give every professional tools to apply in their own innovation processes. Learn from the inimitable reasons the designers have to get to their creations or just enjoy the explanations about designs around us, even the ones that are often perceived as a failure (e.g. the Fiat MuItipla).
About the Author
Jeroen van Erp is a designer, professor and author. He cofounded strategic design agency Fabrique and teaches at Delft University of Technology.
Book Information
ISBN 9789063694852
Author Jeroen van Erp
Format Paperback
Page Count 160
Imprint BIS Publishers B.V.
Publisher BIS Publishers B.V.
75 inspiring, educational and sometimes hilarious insights in the adventurous minds of the designer. The insights give every professional tools to apply in their own innovation processes. Learn from the inimitable reasons the designers have to get to their creations or just enjoy the explanations about designs around us, even the ones that are often perceived as a failure (e.g. the Fiat MuItipla).
About the Author
Jeroen van Erp is a designer, professor and author. He cofounded strategic design agency Fabrique and teaches at Delft University of Technology.
Book Information
ISBN 9789063694852
Author Jeroen van Erp
Format Paperback
Page Count 160
Imprint BIS Publishers B.V.
Publisher BIS Publishers B.V.
