Description
About the Author
W. Chan Kim and Renee Mauborgne are professors at INSEAD and codirectors of the INSEAD Blue Ocean Strategy Institute. They are the authors of Blue Ocean Strategy, which is recognized as one of the most iconic and impactful strategy books ever written. Kim and Mauborgne are ranked in the top 3 management gurus in the world on the Thinkers50 list and have received numerous awards around the globe. They are Fellows of the World Economic Forum. For more on these authors and their work, see blueoceanstrategy.com.
Reviews
PRAISE FOR THE AUTHORS' BOOK BLUE OCEAN STRATEGY: "Blue Ocean Strategy is the most successful book on business master-planning in recent years." -- The Economist * A bestseller across 5 continents * More than 3.6 million copies sold worldwide * Now in 44 languages * A Wall Street Journal, BusinessWeek, and Fast Company bestseller * Thinkers50 Strategy Award for Best Business Book of the decade * Inducted into the Fast Company Leadership Hall of Fame * Winner of the Carl S. Sloane Award for Excellence in Management Consulting
Book Information
ISBN 9781633692749
Author W. Chan Kim
Format Paperback
Page Count 224
Imprint Harvard Business Review Press
Publisher Harvard Business Review Press
Weight(grams) 240g
Dimensions(mm) 209mm * 139mm * 23mm