Description
The ten personas your innovators can adopt and harness to boost creativity from the bestselling author and ex-general manager of IDEO
About the Author
Tom Kelley is the best-selling author of Creative Confidence, The Art of Innovation and The Ten Faces of Innovation as well as a partner at the renowned design and innovation consultancy IDEO. As a leading innovation speaker, Tom has addressed business audiences in more than thirty countries. Tom is an Executive Fellow at the Haas School of Business at UC Berkeley and holds a similar role at the University of Tokyo.
Reviews
The book's detailed, often quirky examples will inspire. * Harvard Business Review *
This book delivers some tasty morsels to managers hungry to boost their companies' level of innovation. Funny, insightful, and chock-full of surprising examples. * Businessweek *
Essential reading for every single person in your organisation - even the CEO ... Each page contains a nugget that's worth the price of the entire book. -- Seth Godin, bestselling author of * Purple Cow *
Kelley throws off innovation as lesser men throw off dandruff ... * Guardian *
A thoroughly original and thoroughly tested approach to creating a 'culture of innovation' ... Rigorously applying his 'Ten Faces' will get the innovational ball rolling ... fast. Bravo! -- Tom Peters, bestselling author of In Search of Excellence
Studded with inspirational examples of companies and individuals who have taken innovative paths to success and profit ... if the future is innovation, Kelley's new publication is the roadmap. - Book of the Week * Creative Match.com *
Breezy and well written ... Aspiring business innovators and fans of The Art of Innovation may find further inspiration in this handbook. * Publishers Weekly *
Book Information
ISBN 9781781256152
Author Tom Kelley
Format Paperback
Page Count 288
Imprint Profile Books Ltd
Publisher Profile Books Ltd
Weight(grams) 200g
Dimensions(mm) 196mm * 130mm * 22mm