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The Story of Green & Black's: How two entrepreneurs turned an ethical idea into a business success by Craig Sams 9781905211463 [USED COPY]

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9781905211463-UC
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9781905211463
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Description

Green & Black's is one of the best-known brands in the food world, feted both for its quality and for its ethical credentials. Launched on a shoestring in 1991 by wholefood pioneer Craig Sams and his journalist wife Josephine Fairley, it is now an internationally renowned, award-winning brand and multi-million pound business. In this book the couple tell their story, relating early ups and downs, chronicling their work with cacao farmers in Belize and talking candidly about the challenges of running a successful ethical company in a cut-throat world. Both inspiring and entertaining, The Story of Green & Black's shows what is possible when you tear up the rule book and follow your instincts. (And your tastebuds ...)

Book Information
ISBN 9781905211463
Author Craig Sams
Format Paperback
Page Count 272
Imprint Random House Books
Publisher Cornerstone
Weight(grams) 192g

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