Description
Marketing: Promotion on The Second City's website (more than 2 million annual visitors) and social media platforms (64.2k followers on Twitter and 153k followers on Facebook) and to visitors of The Second City's theaters (more than 400k in 2018) Holiday gift guide promotion LibraryThing Early Reviewers giveaway Regional bookseller outreach Social media campaign targeting fans of comedy and improv theater Publicity: Events in conjunction with The Second City's sixtieth anniversary programming National radio and television campaign, including NPR National print and online media campaign targeting arts and entertainment magazines and websites Local (Chicago) media campaign, including radio, television, print, and online National campaign in conjunction with The Second City's publicity team for the sixtieth anniversary
About the Author
The Second City began as a pioneering improvisational theater in Chicago in 1959. It has grown into one of the world's largest and most influential entertainment institutions, with theaters and Training Centers in Chicago, Toronto, and Hollywood. Sheldon Patinkin was one of The Second City's first directors and served as the company's artistic consultant for fifty-five years. A mentor to thousands of performers, directors, and creative spirits, he passed away in 2014. Liz Kozak has been with The Second City since 2013 as a writer, an editor, and a producer on a variety of special events and film projects, including the upcoming Netflix SCTV reunion special directed by Martin Scorsese. Prior to her time at The Second City, Ms. Kozak spent over a decade working for Oprah Winfrey's Harpo Studios in Chicago. Comedic trailblazer Catherine O'Hara first found success onstage at The Second City Toronto and as an actress and Emmy Award-winning writer on the iconic sketch comedy series SCTV. Her prodigious career in film and television has gifted pop culture with iconic performances in Home Alone, Beetlejuice, Best in Show, and Schitt's Creek. A native of Toronto, O'Hara received the prestigious Order of Canada in 2018 in recognition of her lifetime of outstanding achievement.
Reviews
"I'm loving my fresh copy of the updated edition, which celebrates our 60th anniversary." -Catherine O'Hara in Entertainment Weekly "The entire recent tradition of American theatrical satire can be summed up in three words: The Second City." -New York Times
Book Information
ISBN 9781572842816
Author The Second City
Format Hardback
Page Count 296
Imprint Surrey Books,U.S.
Publisher Surrey Books,U.S.