Nicolas Wasser critically examines how sexual and racial identities are currently being articulated through capitalist brands and labour. On the basis of an ethnographic case study about a Brazilian fashion enterprise, he shows how young -- lesbian, gay and black -- sales employees align themselves with the ambivalent promises put forward by diversity management. Their affective labour, the study argues, is at the centre of new and globally unfolding regimes of the precarious. Readers will thus find a rich sociological account from the Global South on how neoliberal logics of self-optimisation both traverse and fuel the aspirations of the minoritised.

Book Information
ISBN 9783837637540
Author Nicolas Wasser
Format Paperback
Page Count 298
Imprint Transcript Verlag
Publisher Transcript Verlag
Weight(grams) 390g