A new wave of digital technologies has impacted the business world like a tsunami. But after a first phase characterized by hype and unrealistic expectations, there is now a shared need for a better understanding of how to create real and sustainable value by adopting these technologies. This book suggests a pragmatic approach to value creation by embracing the post-digital mindset: a more mature attitude toward digital innovation focused on putting these technologies at work rather than marveling at them. After the illustration of a post-digital manifesto, the book explores all the key topics and tools that are relevant for the decision makers in this context.

Book Information
ISBN 9783030948368
Author Gianluigi Castelli
Format Hardback
Page Count 140
Imprint Springer Nature Switzerland AG
Publisher Springer Nature Switzerland AG
Weight(grams) 155g