Description
- Includes sections on benchmarking and changing your new product development process and managing your product portfolio.
About the Author
PAUL BELLIVEAU is Principal at Paul Belliveau Associates in Westfield, New Jersey.
ABBIE GRIFFIN is Professor of Business Administration at the University of Illinois at Urbana-Champaign.
STEPHEN M. Somermeyer is Relationship Manager, YourEncore, Indianapolis, Indiana.
Reviews
"...authoritative book edited by respected authors...a worthwhile addition to the NPD field..." (R & D Management, Vol 33(4), 2003)
Book Information
ISBN 9780471206118
Author Paul Belliveau
Format Hardback
Page Count 480
Imprint John Wiley & Sons Inc
Publisher John Wiley & Sons Inc
Weight(grams) 771g
Dimensions(mm) 239mm * 163mm * 33mm