An indispensable roadmap and a refreshingly optimistic take on our economic future: Award-winning New Yorker staff writer and brilliant creator of NPR's Planet Money shows us how the 21st century economic paradigm offers unprecedented opportunities for curious, ambitious individuals to combine the things they love with their careers.

From 'Focus on Intimacy at Scale' to 'Find Your Valuable Five Percent' and 'The Harder Your Core Customer Is to Reach, The Better You Will Do', Adam Davidson lays down the Ground Rules for success in the new economy.

Drawing on inspiring case studies - a sweatshop-owner's daughter fighting for better working conditions, an Amish craftsman meeting the technological needs of his fellow farmers - as well as the latest academic research, he shows us how the twentieth-century economy of scale has given way in this century to an economy of passion.

Davidson's special talent for breaking down daunting economic terminology and making theory accessible have won him not only respect as an economics guru but also most of broadcast journalism's highest honours. In this breath-of-fresh-air book, he inspires us all to see that with intimacy, insight, attention, automation, and of course, passion, we can succeed in this new economic world.

About the Author

Adam Davidson is currently a staff writer at The New Yorker, where he writes The Financial Page column. He also co-founded and co-hosted National Public Radio's "Planet Money," after serving as the international business and economics correspondent for NPR.

His co-reported episode for "This American Life," "The Giant Pool of Money," which received the Peabody, DuPont-Columbia, and Polk Awards, and was named one of the top works of journalism of the decade by New York University's Arthur L. Carter Journalism Institute.

His work is heard regularly on "Morning Edition," "All Things Considered," and he is a frequently featured guest on MSNBC, Meet The Press, Anderson Cooper 360, Good Morning America, and other television news shows.

https://adamdavidson.com/
Twitter: @adamdavidson (88.4k followers)

Reviews
His book injects some grounded, non-jargon-laden reality into the bland corporate-speak around notions of passion, engagement and purpose. * Financial Times *



Book Information
ISBN 9781473683662
Author Adam Davidson
Format Paperback
Page Count 336
Imprint John Murray Publishers Ltd
Publisher John Murray Press
Weight(grams) 400g
Dimensions(mm) 232mm * 152mm * 30mm