Unlock the True Potential of Your Workforce If you want your organization to start meeting and exceeding the expectations you have for it, then you need to address the problem of your disengaged workforce. The challenge, however, is that the business world has misunderstood the concept of employee engagement, thus our efforts have been failing-despite years of effort and billions of dollars spent. In this refreshing new book, future-of-work experts Maddie Grant and Jamie Notter reveal a new path for tapping into the power of your people in ways that produce tangible, measurable results. Part of the Non-Obvious Guide series published by IdeaPress, this book will teach you: How to define employee engagement in a way that connects directly to what makes both your organization and your employees more successful. Why engagement surveys are so flawed and how to dig into your culture to go beyond "symptom" metrics. When to let those Millennials (and others for that matter) hop to a new job after two years, and when to fight hard to keep them. Why culture is more important than engagement and what the relationship is between the two. Real, proven, and actionable advice on how to actually improve engagement. How to drive engagement even if you're not "in charge of" engagement at your company.

: The "irreverent" guidebook series the business world badly needs. You are not a "dummy" or an "idiot." Our marketing will actively unabashedly poke fun at these well-known brands and position our series as written for "the SMART time-starved doer." A more modern, irreverent, down to earth and readable replacement for the HBR guides. This series is like having coffee with an expert. Get your biggest questions answered with brutal honesty, no BS and expertise based on real experience - not academic theories.

About the Author
Maddie Grant, CAE is an expert digital strategist who has helped hundreds of organizations engage with their customer base and build capacity for using social media and online communities to achieve business results. In addition to her work through her consulting firm Culture That Works, Maddie is Editor of SocialFish, one of the most visited and respected blogs written for nonprofit and association executives. She is an accomplished speaker and author and has written several books, including the 2012 hardcover, co-authored with Jamie Notter, titled Humanize: How People-Centric Organizations Succeed in a Social World, and When Millennials Take Over: Preparing for the Ridiculously Optimistic Future of Business. Jamie Notter is an accomplished speaker, author, and consultant through his firm Culture That Works -with deep expertise in leadership, generations, organizational culture, and conflict. Jamie helps leaders create stronger cultures that attract the best talent, the most loyal customers, and the most supportive partners. An early blogger (www.jamienotter.com), Jamie has also written several books, including Humanize: How People-Centric Organizations Succeed in a Social World in 2012, and the 2015 release, When Millennials Take Over: Preparing for the Ridiculously Optimistic Future of Business, both co-authored with Maddie Grant. Rohit Bhargava is the founder of the Non-Obvious Company and entrepreneur having started three successful companies. He is widely considered one of the most entertaining and original thinkers and speakers on marketing disruption and innovation in the world. He is the Wall Street Journal bestselling author of five books and teaches marketing and storytelling at Georgetown University in Washington DC.


Book Information
ISBN 9781940858746
Author Maddie Grant
Format Paperback
Page Count 125
Imprint Ideapress Publishing
Publisher Ideapress Publishing