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The Meme Machine by Susan J. Blackmore 9780198503651 [USED COPY]

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Description

First coined by Richard Dawkins in The Selfish Gene (1976), memes are ideas, behaviours, or skills that are transferred from one person to another by imitation. With a foreword by Dawkins, this should become the definitive inaugural book on the burgeoning science of memetics. Starting with a clear definition of the meme it applies the principles of general evolutionary theory to understanding memetic selection. This book is intended for general public, academic psychologists, biologists, anthropologists.

Book Information
ISBN 9780198503651
Author Susan J. Blackmore
Format Hardback
Page Count 288
Imprint Oxford University Press
Publisher Oxford University Press

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