Description
About the Author
About The Chartered Institute of Marketing The Marketing Century celebrates the work of The Chartered Institute of Marketing, the world's leading body for professional marketers. Throughout its history, the Institute's priority has been to support the development of professional marketing and marketers. This purpose has renewed vigour in the 21st Century, a time that can be fairly described as the marketing century. Now, more than ever, the Institute's purpose is to be at the heart of marketing by giving the profession a place to learn, develop and belong. For further information visit www.cim.co.uk. The contributors The Marketing Century is written by highly experienced practitioners and academics in each of the fields of marketing covered by the book. Their approach is international, insightful and proven, and in this work they highlight how each aspect of marketing is developing and, crucially, how to ensure success. The Marketing Century is edited by Jeremy Kourdi, a business writer and executive coach. During his career he has worked with a range of international organizations including HSBC, Pearson, London Business School, IMD and he was Senior Vice-President with The Economist Group.
Reviews
'...charts the evolution of marketing and follows the history of the CIM from its establishment in 1911.' (Dmionline.com, February 2011). 'Contributions come from the great and the good of the marketing world and cover all bases.' (Business Life, 2011). '...looks at the development of key elements of marketing...how marketing contributes to performance, what it is that great marketers do.' *Brand-e-biz.com, February 2011). '...covers a whole stack of areas of marketing...a good reference book...a must read for younger pros just starting out.' (Runmarketing.com, March 2011). '...expert analysis of some of the most significant developments in marketing of the last 100 years- and the next 100.' (Marketingblog.co.uk, March 2011). '...offers some excellent constructive advice that can be put to use when thinking about branding and developing a marketing strategy.' (Growingbusiness.co.uk, April 2011). '...interesting commentary on the elements of marketing that we all employ.' (Professional Manager, June 2011). '...the book provides analysis of the main developments in marketing of the last 100 years.' (Expofairs.com, June 2011).
Book Information
ISBN 9780470660157
Author The CIM
Format Hardback
Page Count 280
Imprint John Wiley & Sons Ltd
Publisher John Wiley and Sons Ltd
Weight(grams) 574g
Dimensions(mm) 235mm * 163mm * 24mm