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![The Management and Practice of Public Relations by Norman Stone 9780333609767 [USED COPY]](https://cdn11.bigcommerce.com/s-zkx5lhzlf8/images/stencil/608x608/products/5061109/5060291/9780333609767__95678.1723003534.jpg?c=1 "The Management and Practice of Public Relations by Norman Stone 9780333609767 [USED COPY]")
Description
Public Relations is one business function an organisation cannot decide it does not want. The only option is whether to manage PR as a conscious and deliberate activity, or to leave it to chance and hope for the best - a sure route to bad public relations. In this text the author provides a comprehensive survey and analysis of PR drawing on a variety of illustrations and case histories and referring to a whole battery of techniques. It will be essential reading for students and others wishing to understand the dynamics and importance of Public Relations.
Book Information
ISBN 9780333609767
Author Norman Stone
Format Paperback
Page Count 327
Imprint Palgrave Macmillan
Publisher Palgrave Macmillan
Weight(grams) 510g
Book Information
ISBN 9780333609767
Author Norman Stone
Format Paperback
Page Count 327
Imprint Palgrave Macmillan
Publisher Palgrave Macmillan
Weight(grams) 510g
![Hitler: An Introduction by Norman Stone 9780340275382 [USED COPY]](https://cdn11.bigcommerce.com/s-zkx5lhzlf8/images/stencil/444x444/products/5093379/5092557/9780340275382__42811.1723087665.jpg?c=1 "Hitler: An Introduction by Norman Stone 9780340275382 [USED COPY]")
