Description
Whilst current practices support the sustainability of a business system in terms of maintaining normal functionality and the prevention of crises, there is a need to consider the goals of leading organizations with larger business systems and greater resources. These goals can be more global in their focus and envisage the creation or strengthening of competitive advantages.
Contributors of this book explore large scale industries specializing in hi-tech spheres of economy and instigate innovative activity in the face of high-levels of competition. Specific industries analyzed in this content include digital medicine, energy efficiency and car manufacturers.
Using models of optimization and a range of real-world case studies, the book provides tools, technological analysis and techniques for practitioners to use within their own decision-making practices. For scholars researching business management, leadership and decision-making, this book also offers a useful insight into how optimized decision-making processes can be applied to the modern business system.
About the Author
Elena G. Popkova is a Doctor of Economics, Professor and the leading researcher of the Chair of Management Theories and Business Technologies, Plekhanov Russian University of Economics, Russia. She is an active researcher who has published in numerous international scientific journals and is the author of more than 200 publications in Russian and English. Alina V. Chesnokova is a Doctor of Economics and lecturer at the Russian State University of Tourism and Service. Alongside her academic qualifications and research, she is also the founder and CEO of the advertising management agency, ADV Patron.
Book Information
ISBN 9781838674762
Author Elena Popkova
Format Hardback
Page Count 208
Imprint Emerald Publishing Limited
Publisher Emerald Publishing Limited