Video games aren't merely casual entertainment: they are the heart of one of the fastest-growing media industries in the world, and a cultural phenomenon in their own right. Gaming has evolved from a niche pastime into a global business that rivals film and television, creating, in the process, new art forms and social arenas and have become the subject of endless public debate. This book shows that games also provide a unique space in which to study economic behavior. Games, more than any other form of media, demonstrate the power and creative potential of human choice - an idea that's also the foundation of economic thinking. Whether it's developing trade relations, or the use of money, or even complex legal institutions, virtual worlds provide a captivating and entertaining arena for studying economic behavior in its most dynamic forms. The overarching theme of the volume is the economic order that governs virtual worlds, and the many ways individuals work together, often without knowing it, to govern their social relations in digital space.

Studies the economic order that governs virtual worlds and ways individuals work together to govern social relations in the digital space.

About the Author
Matthew McCaffrey is Lecturer in Enterprise at the Alliance Manchester Business School at the University of Manchester. He is the recipient of the 2012 Richard E. Fox Foundation Research Prize, the 2010 Lawrence W. Fertig Prize in Austrian Economics, and the 2017 Gary G. Schlarbaum Prize for Excellence in Research and Teaching. His research focuses on the social and economic role of entrepreneurship, and the influence of institutions on entrepreneurial behavior. He has published on entrepreneurial decision making, judgement strategy, and the history of entrepreneurial ideas.


Book Information
ISBN 9781108839716
Author Matthew McCaffrey
Format Hardback
Page Count 262
Imprint Cambridge University Press
Publisher Cambridge University Press
Weight(grams) 480g
Dimensions(mm) 235mm * 158mm * 20mm