"Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion." Jack Welch, former CEO, GE The Innovative Leader stresses the importance of innovation and creativity in modern business to help organizations secure competitive advantage over rivals. It shows how to apply the methods described to the individual, to others and to the organization. Author Paul Sloane demonstrates the importance of setting out your vision clearly and emphasizes the need for continual evaluation of the process. Numerous international examples illustrate how organizations such as Virgin, Body Shop, WPP and 3M have benefited from this approach, encouraging excellence and entrepreneurship through setting challenging goals to keep employees motivated and engaged.

Bite-size sections filled with practical, actionable tips and methods on improving creativity Sets out a process for encouraging, implementing and evaluating creativity in the workplace International examples include Virgin, Body Shop, Disney and 3M

About the Author
Paul Sloane is the founder of Destination Innovation (www.destination-innovation.com). He was a top salesman with IBM, UK, MD of Ashton-Tate, VP International for MathSoft Inc and CEO of Monactive. Clients for his presentations and workshops include Vodafone, GlaxoSmithKline, Phillip Morris, IBM, Equant, BT, Prudential and L`Oreal. He is the author of The Leader's Guide to Lateral Thinking Skills, also published by Kogan Page.

Reviews
"Innovation is a key characteristic of great leaders... Paul's book provides practical tips to help anyone in their quest to develop their creative muscles." Mark Durrant, Communications Director, EMEA, Motorola "Guaranteed to make you think differently, challenge the way you and your team work and produce results. Read it end to end and you should be ready to make your fortune!" Geoff Dodds, Head of Brand Strategy, Lloyds of London "This book is a practical volume aimed at helping managers achieve the business world's current Holy Grail of Innovation. The book is simple, accessible and admirably brief." The Independent "Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion." Jack Welch, former CEO, GE "It shows how to apply methods of innovation and creativity to the individual, to business and to the organization." Leadershipnow.com "Busy leaders and senior level executives will love Paul Sloane's new book, The Innovative Leader. It distills innovation lessons and strategies into a concise, actionable executive summary format that speaks to their needs. You'll find idea that you'll want to implement right away in your business." Innovationtools.com "This book aims to help readers transform the creative capabilities and innovation performance of their businesses." Personneltoday.com "The aim of the book is to highlight the means by which organizations can be turned into powerhouses of invention and entrepreneurial achievement." Manager "It's about two hundred pages of "bite-sized chunks" that will twist your head to see what is possible. So, do as the author suggests and "start biting and start the revolution." The CEO Refresher "An astonishing amount of clarity and impact. Sloane has an amazing ability to walk the line between the pragmatic and the emotional. His more philosophical arguments are still rooted in real business sense, while his logical applications are discussed with passion. This combines to make a captivating read whose return on the reader's investment of time is sure to be exponential." Theleadershipsphere.com "If you wanted one book to encapsulate creativity and innovation pick this one." "Both an inspiration and a reference for success in innovation." Leadership Blog, May 2008 "Applies the lessons of lateral thinking to leadership, advocating vision and innovation over control." Lifehack.org, Spring 2008 "This book is a practical volume aimed at helping managers achieve the business world's current Holy Grail of Innovation. The book is simple, accessible and admirably brief." The Independent "Contains examples from Virgin, Google, IBM, Toyota, 3M, Disney and WPP, plus advice, guidance and tools to help your team analyse problems and generate ideas." Inventique "Distills numerous innovation lessons and strategies into a concise, actionable executive summary format. Sloane combines an impressive depth of knowledge about what works and doesn't work in the world of innovation, along with a strong background in lateral thinking - a chief source of ideas that fuel breakthrough innovation. Unlike some innovation books, in which the author spends several hundred pages outlining his or her pet innovation framework, Sloane provides the reader with an eminently practical collection of innovation tips, examples and strategies. You'll find idea that you'll want to implement right away in your company." Innovationtools.com "Designed to be read in bite-sized chunks the book contains examples, advice, guidance and valuable tools that can be put to use immediately" "Helps develop your creative muscle" Business Executive, November 2007



Book Information
ISBN 9780749450014
Author Paul Sloane
Format Paperback
Page Count 208
Imprint Kogan Page Ltd
Publisher Kogan Page Ltd
Weight(grams) 266g
Dimensions(mm) 218mm * 139mm * 11mm