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![The Flat White Economy: How The Digital Economy is Transforming London and Other Cities of the Future by Douglas McWilliams 9780715649534 [USED COPY]](https://cdn11.bigcommerce.com/s-zkx5lhzlf8/images/stencil/608x608/products/4856320/4855550/9780715649534__43729.1722037298.jpg?c=1 "The Flat White Economy: How The Digital Economy is Transforming London and Other Cities of the Future by Douglas McWilliams 9780715649534 [USED COPY]")
Description
Since the financial collapse of 2000, the 'flat white economy'-named after the coffee popular with young workers of media, internet and creative businesses-has spawned four times more jobs than the City lost in the crisis. London is now growing one and a half times faster than Hong Kong as a result, with immigration a driving force behind this triumph of lifestyle and economics. Leading economist Douglas McWilliams describes how this meteoric success, centred on East London where a growing 'hipster' community has swapped the City's champagne and supercars lifestyle for bicycles, boho flats and beards, has become the prototype for digital cities around the world. The Flat White Economy is the key book you need to read on London's economy today, written by an expert in his field. Easily accessible and well written, it will appeal to fans of Stephen J. Dubner's and Steven Levitt's Freakonomics and Chris Anderson's The Long Tail.
About the Author
Douglas McWilliams is executive chairman of Cebr, one of the UK s leading specialist economics consultancies now one of the most highly respected sources of business advice and research. His career has focussed on making economics relevant to commerce, first as chief economic adviser to the Confederation of British Industry, then as Chief Economist for IBM UK. In 2012 he was chosen from over 300 applicants to become the Gresham Professor of Commerce.
Reviews
The Flat White Economy is a very good book indeed for anyone interested in the condition of London and what the future may bring. It benefits hugely from McWilliams not writing as a typical economist. There's a personal, self-deprecating tone, and at times the book takes on the mantle of confessional as he reports on the changes he's witnessed. -- Chris Blackhurst * The Evening Standard *
McWilliams' work is one of the most important books to be published on the British economy in decades. -- Anthony Hilton * Independent *
The Flat White Economy is revolutionary... It truly is a must read book. * Thinking Faith *
Book Information
ISBN 9780715649534
Author Douglas McWilliams
Format Hardback
Page Count 256
Imprint Overlook Press
Publisher Overlook Press
Weight(grams) 352g
About the Author
Douglas McWilliams is executive chairman of Cebr, one of the UK s leading specialist economics consultancies now one of the most highly respected sources of business advice and research. His career has focussed on making economics relevant to commerce, first as chief economic adviser to the Confederation of British Industry, then as Chief Economist for IBM UK. In 2012 he was chosen from over 300 applicants to become the Gresham Professor of Commerce.
Reviews
The Flat White Economy is a very good book indeed for anyone interested in the condition of London and what the future may bring. It benefits hugely from McWilliams not writing as a typical economist. There's a personal, self-deprecating tone, and at times the book takes on the mantle of confessional as he reports on the changes he's witnessed. -- Chris Blackhurst * The Evening Standard *
McWilliams' work is one of the most important books to be published on the British economy in decades. -- Anthony Hilton * Independent *
The Flat White Economy is revolutionary... It truly is a must read book. * Thinking Faith *
Book Information
ISBN 9780715649534
Author Douglas McWilliams
Format Hardback
Page Count 256
Imprint Overlook Press
Publisher Overlook Press
Weight(grams) 352g
