Description
With classic and contemporary writings covering every aspect of the global fashion business from sourcing and production to branding and consumption, The Fashion Business Reader is the first interdisciplinary anthology on the topic.
About the Author
Joseph Hancock is a professor at Drexel University, USA, in the department of design. He has worked in management, branding, merchandising, and leadership for landmark companies, including The Gap, The Limited Corporation, and Target Corporation. He is the principal editor for the journal Fashion, Style & Popular Culture. Anne Peirson-Smith is an assistant professor at City University of Hong Kong. She teaches and researches fashion communication, public relations, popular culture, and the creative industries. In addition to a global professional background in public relations and branding she is the co-author of Public Relations in Asia Pacific (2009), Global Fashion Brands (2014), and Communicating Transcultural Fashion (2018). She is also associate editor for the journal Fashion, Style & Popular Culture.
Reviews
I am not aware of any other book that covers the fashion industry in this breadth, from creation to consumption. * Andrew Reilly, University of Hawai'i, USA *
The Fashion Business Reader has filled a gap in our discipline. A reader solely on retail is exactly what many of us in academia have needed as a go-to reference when working on our own research or preparing for our classes. * Jessica Strubel, University of Rhode Island, USA *
A fantastic resource and collection of texts which take a cultural and critical approach to understanding the 'business' of fashion. * Torunn Kjolberg, University of South Wales *
Book Information
ISBN 9781474279543
Author Joseph H. Hancock
Format Paperback
Page Count 528
Imprint Bloomsbury Visual Arts
Publisher Bloomsbury Publishing PLC
Weight(grams) 1120g