How extremism is going mainstream in Germany through clothing brands laced with racist and nationalist symbols The past decade has witnessed a steady increase in far right politics, social movements, and extremist violence in Europe. Scholars and policymakers have struggled to understand the causes and dynamics that have made the far right so appealing to so many people--in other words, that have made the extreme more mainstream. In this book, Cynthia Miller-Idriss examines how extremist ideologies have entered mainstream German culture through commercialized products and clothing laced with extremist, anti-Semitic, racist, and nationalist coded symbols and references. Drawing on a unique digital archive of thousands of historical and contemporary images, as well as scores of interviews with young people and their teachers in two German vocational schools with histories of extremist youth presence, Miller-Idriss shows how this commercialization is part of a radical transformation happening today in German far right youth subculture. She describes how these young people have gravitated away from the singular, hard-edged skinhead style in favor of sophisticated and fashionable commercial brands that deploy coded extremist symbols. Virtually indistinguishable in style from other popular clothing, the new brands desensitize far right consumers to extremist ideas and dehumanize victims. Required reading for anyone concerned about the global resurgence of the far right,The Extreme Gone Mainstream reveals how style and aesthetic representation serve as one gateway into extremist scenes and subcultures by helping to strengthen racist and nationalist identification and by acting as conduits of resistance to mainstream society.

About the Author
Cynthia Miller-Idriss is associate professor of education and sociology and director of the International Training and Education Program at American University. Her books include Blood and Culture: Youth, Right-Wing Extremism, and National Belonging in Contemporary Germany.

Reviews
"This is a necessary book for anyone wanting to better understand the rituals and strategies being used in far-right cultures as they attempt to bring xenophobic, fascistic ideologies to the mainstream."---Louie Dean Valencia-Garcia, EuropeNow
"Highly original."---Cas Mudde, FiveBooks



Book Information
ISBN 9780691170206
Author Cynthia Miller-Idriss
Format Hardback
Page Count 312
Imprint Princeton University Press
Publisher Princeton University Press
Weight(grams) 567g