A cliche it may be but we are living in ever more turbulent times. Business decision-making has become more challenging and unpredictable than ever: we see unforeseen and often cataclysmic changes in consumer demand, both at home and in export markets; customers continue to demand more, more quickly and for less; new laws and regulations abound; competitors steal loyal customers; and, increasingly, the advice that once could be found from a 'Small Business Adviser' has been replaced by a call centre. Hand in hand with these challenges, the risks associated with expansion, or a new strategy, have grown significantly. In the context of a small business, where a manager has not necessarily had the breadth of experience of someone in a larger organization or formal management learning, they can seem extremely daunting. This book addresses the issues confronting managers/owners of SMEs by providing practical, jargon-free advice on which a SME can create a sound platform from which to prosper.
* Uncomplicated and jargon free to appeal to the SME director or manager who has little time to read
* Can be used as a continuous read or a source of ides for dealing with the day-to-day problems of running and growing a small business
* Based on the practical experience of the authors with examples taken from consulting practice

About the Author
Peter Wilson worked in manufacturing and retail management then joined the teaching faculty of the London Business School. He founded The Enterprise Partnership in 1983 to offer management development and consultancy services to SMEs. He has previously written books for the small business market.

Sue Bates worked in advertising and was marketing director for an International cosmetics company before joining London Business School. She is a management psychologist and lectures and consults in organizational development for SMEs, communications, management processes and leadership development.

Reviews
"...this guide provides practical advice in creating a sound platform from which to prosper. It's uncomplicated...jargon-free...in handy bite-sized chunks..." (Startups.co.uk, 23 July 2003)

"...the authors do a good job of drawing together material on the many management issues..." (Financial Times, 18 September 2003)

"...well set out ... make a useful tool for working through a strategic analysis..." (Business Adviser, March 2004)

"...extremely readable...speaks directly to the entrepreneur and challenges them to take a moment to stand back and reflect ..." (Long Range Planning, Vol.37, No.4 August 2004)

Book Information
ISBN 9780470850510
Author Peter Wilson
Format Paperback
Page Count 316
Imprint John Wiley & Sons Inc
Publisher John Wiley & Sons Inc
Weight(grams) 510g
Dimensions(mm) 247mm * 172mm * 21mm