Description
Pulling aside the curtain of ‘Big Data’ buzz, this book introduces C-suite and other non-technical senior leaders to the essentials of obtaining and maintaining accurate, reliable data, especially for decision-making purposes. Bad data begets bad decisions, and an understanding of data fundamentals — how data is generated, organized, stored, evaluated, and maintained — has never been more important when solving problems such as the pandemic-related supply chain crisis. This book addresses the data-related challenges that businesses face, answering questions such as:
- What are the characteristics of high-quality data?
- How do you get from bad data to good data?
- What procedures and practices ensure high-quality data?
- How do you know whether your data supports the decisions you need to make?
This clear and valuable resource will appeal to C-suite executives and top-line managers across industries, as well as business analysts at all career stages and data analytics students.
Book Information
ISBN 9781032280769
Author Jerald Savin
Format Paperback
Page Count 216
Imprint Taylor & Francis Ltd
Publisher Taylor & Francis Ltd
