The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with no ROI, and instead skillfully create content that builds trust, stimulate interest, and ultimately get more orders for what they are selling.
Readers will learn how to:

• Create A-level content that gets noticed, gets read, and eliminates "content pollution"
• Overcome the biggest weakness of content marketing
• Double marketing response rates by adding lead magnets, bonus reports, and other free content offers
• Use content to build brands, enhance reputations, and stand out from the competition
• Plan, execute and measure content marketing in a multichannel environment
• Know when to stop giving away content and start asking for the orders

Publisher Marketing

Full-page ad in Entrepreneur print and digital magazine (3.1 million readers per month)

Email campaign to minimum 340K Entrepreneur subscribers

Banner ads on Entrepreneur.com (audience 14 million unique visitors per month)

Book excerpts shared on Entrepreneur.com to showcase each of the chapter's content with inclusion of CTA to buy the book at the retailers

Book cover and text links within related articles and channels on Entrepreneur.com

Content campaigns shared via Entrepreneur's social networks, which total 13 million engaged

Digital galleys and press kits via NetGalley sent to top editors, reviewers, bloggers, and influential media contacts

Instagram spotlight campaign featuring case studies in the book
Author Marketing

Book launch and six-month promotion plan coincide with author's peak page hit months. Author's site averages 2M hits each month between April and September. Author's promotion will include:

Promotion to author's 65,000 weekly newsletter subscribers

Advertising and book excerpts in his client -specific newsletter "The Direct Response Letter"

Cross promotion in his affiliate network of joint venture partners with combined e-mail opt-in lists that reach 1M+ active consumers

Promotion to author's 3,500 first-level LinkedIn connections, 4,600 Facebook friends and 6,400 Twitter followers

About the Author
Robert W. Bly is an independent copywriter and marketing consultant with more than 35 years of experience in B2B and direct response marketing. He has worked with over 100 clients including IBM, AT&T, Embraer Executive Jet, Intuit, Boardroom, Grumman and more. He is the author of 100 books, including The Marketing Plan Handbook (Entrepreneur Press, 2015), and he currently writes regular columns for Target Marketing Magazine and The Direct Response Letter.


Book Information
ISBN 9781599186603
Author Robert W. Bly
Format Paperback
Page Count 220
Imprint Entrepreneur Press
Publisher Entrepreneur Press