Description
About the Author
Sut Jhally teaches at the University of Massachusetts at Amherst.
Reviews
"presents a detailed analysis of the specific political economy of the commercial, examining the way that, during advertising time on television, meaning is not only being generated in the relation between people and commercial messages, but is framed by the valorization of that watching activity." -- Journal of Economic Literature
Book Information
ISBN 9780415903530
Author Sut Jhally
Format Paperback
Page Count 240
Imprint Routledge
Publisher Taylor & Francis Ltd
Weight(grams) 340g