Many senior managers and company leaders are blissfully ignorant of what strategy really is. They use the word strategy constantly without ever clearly defining their own. They berate their staff for being task focused and working in silos, but are unable to articulate a strategy sufficiently clearly to change this. "The Business Strategy Toolkit" is a concise and highly practical guide designed to give managers the tools to: elicit their own strategy; communicate it in the most appropriate ways to their staff; and, look at practical ways to implement that strategy.

About the Author
David Cotton is a leading training and development consultant with over 20 years experience with two of the 'Big 4' consulting firms, first at Arthur Andersen and then at PricewaterhouseCoopers, where for some years he led a team of 100 trainers in 26 countries. He now runs his own company Wize-up LearningA", and has written several other business books.


Book Information
ISBN 9781852526368
Author David Cotton
Format Paperback
Page Count 160
Imprint Management Books 2000 Ltd
Publisher Management Books 2000 Ltd
Weight(grams) 162g
Dimensions(mm) 182mm * 128mm * 8mm