By the end of this book you will have an outstanding business plan ready to pitch for investment
- Understand your goals and target market
- Differentiate your offering
- Build a persuasive sales and marketing plan
- Put together realistic financials
- Get the investment you need
Other books help you talk the talk. The Teach Yourself Coach books helps you walk the walk.

Who are you?
* Anyone writing a business plan, for their own business or as part of their job

Where this book take you?
* You will have a business plan ready to show to investors or bank managers

How does it work?
* A combination of practical tried-and-tested advice, and unique interactive exercises

When can you do it?
* In your own time, at your own pace

What else do you get?
* Access to free online videos and printable resources

Why Teach Yourself (R)?
* Teach Yourself books are trusted around the world and have helped sixty million people achieve their goals

By the end of this book you will have a brilliant business plan ready to present. Other books only tell you what to do, but Teach Yourself Coach books accompany you every step of the way with their engaging and interactive Workbook Method.

About the Author

Lindsey Byrne is the director of a training and consultancy business started in
2003, working with clients on strategic planning, financial evaluation of business
plans and investment appraisal with clients ranging from small businesses to
global PLCs.

Lindsey is a CIMA qualified accountant (ACMA) with an MBA from the University of Warwick, she worked at Marconi plc until 2001 and was part of the team to develop
and disseminate their strategy planning process. She also facilitated strategy planning
workshops and modelled financial evaluations of strategies and business plans.
Since working as a consultant and trainer, she has assisted many companies
with business and financial planning and with the evaluation of accounts and
business plans of other companies (potential customers, suppliers and agents).

Book Information
ISBN 9781471801556
Author Iain Maitland
Format Paperback
Page Count 256
Imprint Teach Yourself
Publisher John Murray Press
Weight(grams) 500g
Dimensions(mm) 244mm * 188mm * 16mm