Description
Co-founder and first CEO of Burger King, Jim McLamore, recounts the entrepreneurial journey of an international fast food chain and offers a message to today's budding entrepreneur.
A rags-to-$9-billion-riches story. A crash course in Burger King history and fast food in America, The Burger King is McLamore's candid and conversational memoir. Written before his death in 1996, he talks of his life, the birth of the whopper, and the rise of Burger King. Inside, find out:
- How Burger King managed to create the worst advertising campaign of 1985
- What Burger King shares with Pitbull, Scarface, and Marco Rubio
- Why Wendy's founder Dave Thomas called McLamore an "American original"
A message for today's young entrepreneur. McLamore's account of Burger King offers an instructive and inspiring tale to young entrepreneurs. Here's a story of entrepreneurship development from one of the top entrepreneurs of fast food chains. Want to learn how to start a food business? Burger King's journey from south Florida drive-ins to international corporation reveals the ups and downs of entrepreneurship, whether in the food service industry or elsewhere.
Now what? But the autobiography of McLamore doesn't end when he exits the company. So, what comes after success? To McLamore, it comes down to what's truly needed to live a full and good life-personal values, impacting the people around you, and juicy hamburgers.
If you want to have it your way, and enjoyed books like Grinding It Out: The Making of McDonald's, Dave's Way: The Story of Wendy's, and Papa: The Story of Papa John's Pizza, then you'll love The Burger King: A Whopper of a Story on Life and Leadership.
About the Author
Jim McLamore was the co-founder and first CEO of Burger King, creating one of the great fast service restaurant chains in the country together with Dave Edgerton. After selling it to Pillsbury and watching over it for the twenty years, he retired and dedicated his life to servicing the South Florida community as Chairman of the University of Miami and avid member of the Fairchild Tropical Gardens.
Reviews
"McLamore's book chronicles successes and failures in intensely human way." - The Miami Herald
"Through the lens of Burger King brand co-founder, Jim McLamore this story shares a fresh perspective on what it takes to build an iconic brand and the importance of caring for people and communities as a key part of business success." - Jim Myers, President, Burger King McLamore Foundation
"Sharing the story of an American dream that turned into a global, iconic brand, this book demonstrates the power of grit, and generosity to others, in creating long-term success." - Amanda Israel, Executive Director - Burger King McLamore Foundation
"Jim McLamore's The Burger King is a must-read for aspiring entrepreneurs, for those who have worked in the business, and for those looking for inspiration from one of America's great innovators. I have reread The Burger King several times over the years and like to channel some 'McLamore' every time I speak to a large group of our amazing Burger King franchise owners. I am always inspired by this awesome tale of how Jim McLamore and his partner (Burger King co-founder Dave Edgerton) stumbled upon the idea to create America's favorite burger - the now world-famous and iconic Whopper! A great read for business owners and those who want to be one." - Jose Cil, CEO, Restaurants Brands International (parent company of Burger King, Popeyes & Tim Hortons)
Book Information
ISBN 9781642502824
Author Jim McLamore
Format Hardback
Page Count 304
Imprint Mango Media
Publisher Mango Media
