Description
The book starts with an examination of why we seem to use so much jargon and non-sensical words and phrases in our daily working lives. Duncan then lists and analyses the 100 most popular examples of bullshit used internally and externally, their real meaning, and rates how harmless or dangerous they are. The book ends with advice on dealing with bullshitters and a manifesto to help anyone achieve clear, bullshit-free communication.
About the Author
Kevin Duncan is a business advisor, marketing expert and author of several bestselling business books, including The Diagrams Book (LID) and The Ideas Book (LID).
Book Information
ISBN 9781911671503
Author Kevin Duncan
Format Hardback
Page Count 160
Imprint LID Publishing
Publisher LID Publishing